100% vs Gardena:Which is searched more?
In September 2026, Gardena had more branded searches than 100% among soaker Hose brands worldwide. Gardena was estimated to have 201K branded searches compared to 100%’s 9.1K, and held a 4.6% Share of Search versus 100%’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or Gardena?
Compare the soaker hose brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gardena, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Ace Hardware | Gardena | Miracle-Gro | Rain Bird | Hozelock | 100% | Melnor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 94.2% | 3.8% | 0.62% | 0.76% | 0.34% | 0.18% | 0.07% |
| Nov 2025 | 95.5% | 3.2% | 0.42% | 0.52% | 0.23% | 0.17% | 0.02% |
| Dec 2025 | 96.2% | 2.6% | 0.35% | 0.43% | 0.23% | 0.14% | 0.01% |
| Jan 2026 | 96.1% | 2.6% | 0.43% | 0.43% | 0.28% | 0.14% | 0.01% |
| Feb 2026 | 93.3% | 4.6% | 0.76% | 0.62% | 0.41% | 0.25% | 0.02% |
| Mar 2026 | 91.9% | 5.5% | 0.91% | 0.74% | 0.61% | 0.24% | 0.04% |
| Apr 2026 | 89.8% | 6.6% | 1.3% | 1.1% | 0.89% | 0.24% | 0.1% |
| May 2026 | 87.8% | 7.9% | 1.6% | 1.3% | 1.1% | 0.23% | 0.14% |
| Jun 2026 | 89.7% | 6.6% | 1.3% | 1.1% | 0.89% | 0.29% | 0.15% |
| Jul 2026 | 91% | 5.5% | 1.1% | 0.9% | 1.1% | 0.25% | 0.15% |
| Aug 2026 | 91.4% | 5.5% | 0.9% | 1.1% | 0.74% | 0.25% | 0.12% |
| Sep 2026 | 93.2% | 4.6% | 0.75% | 0.75% | 0.41% | 0.21% | 0.08% |
How has the 100% and Gardena comparison changed over the last 12 months?
3 findings
- Gardena was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among soaker Hose brands worldwide moved from 0.18% to 0.21%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
- Across the 12 months ending September 2026, Gardena’s estimated Share of Search among soaker Hose brands worldwide moved from 3.8% to 4.6%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for soaker Hose brands worldwide in September 2026?
2 changes
In September 2026, Gardena lost estimated Share of Search among soaker Hose brands worldwide, from 5.5% to 4.6%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
Other head-to-heads among soaker Hose brands
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and Gardena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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