Brandwave

100% vs Loctite:Which is searched more?

In September 2026, Loctite had more branded searches than 100% among glue Sticks brands worldwide. Loctite was estimated to have 246K branded searches compared to 100%’s 9.1K, and held an 8.3% Share of Search versus 100%’s 0.31%. These are worldwide searches for English-language branded terms.

Share of Search among glue Sticks brands worldwide in September 2026Which is more popular in search, 100% or Loctite?
100%0.31%9.1K searches
vs
Loctite8.3%246K searches

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Which is more popular in search, 100% or Loctite?

Compare the glue sticks brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

100% and Loctite among glue Sticks brands worldwide, by month

Share of Search by month for Loctite, 100%. The figures are in the table below the chart.

View monthly share of search table
MonthMINIRyobiStanleyLoctite100%
Oct 202543.7%28%19.2%8.8%0.28%
Nov 202539.3%33.6%18.9%7.9%0.29%
Dec 202541.9%29.5%21.4%6.9%0.25%
Jan 202644.3%28.3%18.2%8.9%0.27%
Feb 202648.2%25.6%16.2%9.7%0.35%
Mar 202641.8%33.1%16.1%8.4%0.46%
Apr 202639.7%35.3%16.6%8%0.43%
May 202638.9%35.4%17.5%7.8%0.42%
Jun 202637.8%34.7%19.3%7.6%0.5%
Jul 202639.8%29.9%21.8%8%0.44%
Aug 202637.2%27.4%27.6%7.5%0.34%
Sep 202641.2%27.9%22.3%8.3%0.31%

How has the 100% and Loctite comparison changed over the last 12 months?

  • Loctite was ahead of 100% in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 100%’s estimated Share of Search among glue Sticks brands worldwide moved from 0.28% to 0.31%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
  • Across the 12 months ending September 2026, Loctite’s estimated Share of Search among glue Sticks brands worldwide moved from 8.8% to 8.3%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for glue Sticks brands worldwide in September 2026?

  1. In September 2026, Loctite gained estimated Share of Search among glue Sticks brands worldwide, from 7.5% to 8.3%.

  2. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

Other head-to-heads among glue Sticks brands

How each brand is measured

Brandwave collects information about searches that people make online using 100%’s and Loctite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

100%

6 branded search terms

  • 100% cycling sunglasses
  • 100% eyewear
  • 100% sports sunglasses
  • 100% sunglasses
  • 100percent sunglasses
  • sports sunglasses 100%

Loctite

1 branded search term

  • loctite

How the Brand Demand Index is measured

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