100% vs Vita Coco:Which is searched more?
In September 2026, Vita Coco had more branded searches than 100% among coconut Oil brands worldwide. Vita Coco was estimated to have 74K branded searches compared to 100%’s 9.1K, and held a 53.7% Share of Search versus 100%’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 100% or Vita Coco?
Compare the coconut oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vita Coco, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Vita Coco | Parachute | 100% |
|---|---|---|---|
| Oct 2025 | 53.1% | 40.2% | 6.7% |
| Nov 2025 | 45% | 48.4% | 6.6% |
| Dec 2025 | 52.2% | 41.4% | 6.3% |
| Jan 2026 | 38.3% | 59.1% | 2.6% |
| Feb 2026 | 58.5% | 36.7% | 4.8% |
| Mar 2026 | 63.6% | 28.7% | 7.7% |
| Apr 2026 | 65.6% | 26.4% | 7.9% |
| May 2026 | 58.8% | 34.1% | 7.1% |
| Jun 2026 | 65.8% | 24.6% | 9.6% |
| Jul 2026 | 56.1% | 35.4% | 8.4% |
| Aug 2026 | 54% | 39.2% | 6.7% |
| Sep 2026 | 53.7% | 39.7% | 6.6% |
How has the 100% and Vita Coco comparison changed over the last 12 months?
3 findings
- Vita Coco was ahead of 100% in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 100%’s estimated Share of Search among coconut Oil brands worldwide moved from 6.7% to 6.6%, and its estimated monthly branded searches moved from 7.7K to 9.1K.
- Across the 12 months ending September 2026, Vita Coco’s estimated Share of Search among coconut Oil brands worldwide moved from 53.1% to 53.7%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for coconut Oil brands worldwide in September 2026?
2 changes
Vita Coco’s estimated Share of Search among coconut Oil brands worldwide has lost ground for 3 months in a row, from 65.8% to 53.7% in September 2026.
100%’s estimated Share of Search among coconut Oil brands worldwide has lost ground for 3 months in a row, from 9.6% to 6.6% in September 2026.
Other head-to-heads among coconut Oil brands
How each brand is measured
Brandwave collects information about searches that people make online using 100%’s and Vita Coco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.