Brandwave

How popular isVita Coco in search?

In September 2026, there were an estimated 74K branded searches for Vita Coco worldwide which is up 22.3% over the last 12 months. Vita Coco holds 66.5% estimated Share of Search among coconut water worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vita Coco66.5%
  2. Goya16.3%
  3. Harmless Harvest16.3%
  4. Taste Nirvana0.65%
  5. Zico0.23%
  6. Coco Libre0.15%
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Which coconut water compete with Vita Coco?

Vita Coco against coconut water worldwide, by month

Share of Search by month for Vita Coco, Goya, Harmless Harvest. The figures are in the table below the chart.

View monthly share of search table
MonthVita CocoGoyaHarmless HarvestTaste NirvanaZicoCoco Libre
Oct 202564%19.2%15.7%0.76%0.22%0.18%
Nov 202568.3%16.7%13.7%0.81%0.24%0.24%
Dec 202568.2%16.7%13.6%0.99%0.24%0.29%
Jan 202674.3%12.2%12.2%0.88%0.26%0.14%
Feb 202676.3%12.5%10.3%0.61%0.18%0.15%
Mar 202674.5%12.3%12.3%0.68%0.18%0.14%
Apr 202672.5%11.9%14.6%0.66%0.21%0.11%
May 202672.5%11.9%14.6%0.66%0.21%0.11%
Jun 202672.5%11.9%14.6%0.66%0.21%0.09%
Jul 202668.4%13.7%16.8%0.76%0.24%0.16%
Aug 202668.4%13.7%16.8%0.76%0.24%0.13%
Sep 202666.5%16.3%16.3%0.65%0.23%0.15%

  1. 1.Vita Coco

    66.5%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -2 points.

  2. 2.Goya

    16.3%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Harmless Harvest

    16.3%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  4. 4.Taste Nirvana

    0.65%

    Held 4th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

  5. 5.Zico

    0.23%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Coco Libre

    0.15%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vita Coco and its closest rivals

Every comparison with Vita Coco

How has branded search demand for Vita Coco changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vita Coco worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Vita Coco’s estimated Share of Search among coconut water worldwide increased from 64% to 66.5%.
  • Across the 12 months ending September 2026, Vita Coco’s estimated Share of Search among coconut water worldwide peaked at 76.3% in February 2026 and was lowest at 64% in October 2025.

How did search popularity change for coconut water worldwide in September 2026?

  1. In September 2026, Goya overtook Harmless Harvest to rank 2nd among coconut water worldwide, with 16.3% estimated Share of Search.

  2. In September 2026, Vita Coco lost estimated Share of Search among coconut water worldwide, from 68.4% to 66.5%.

  3. In September 2026, Harmless Harvest lost estimated Share of Search among coconut water worldwide, from 16.8% to 16.3%.

  4. Estimated monthly branded searches for Zico worldwide rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How is Vita Coco measured?

Brandwave collects information about searches that people make online using Vita Coco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vita coco

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