How popular isKaplan?
In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 14.9% of all United States MCAT prep course searches, placing Kaplan third out of five brands. When we asked both ChatGPT and Google AI Overviews about MCAT prep courses, Kaplan appeared in three of the five answers and was the third most recommended of the five.
Kaplan is the third most searched of 5 competitors and the third most recommended in AI answers.
Jack WestinShare of searches 50%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
UWorldShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KaplanShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Blueprint PrepShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
The Princeton ReviewShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top MCAT prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaplan is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kaplan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueprint Prep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jack Westin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MCAT prep courses
5 answers
Asked ChatGPT
“What's the best MCAT prep course?”
Asked ChatGPT
“Which MCAT question bank is the best?”
Asked ChatGPT
“How should I study for the MCAT in three months?”
Searched Google, AI Overview
“mcat practice test”
Searched Google, AI Overview
“mcat prep course”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which MCAT prep courses compete with Kaplan?
Share of searches by month for Jack Westin, UWorld, Kaplan, Blueprint Prep, The Princeton Review. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Westin | UWorld | Kaplan | Blueprint Prep | The Princeton Review |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 21.8% | 14.5% | 11.9% | 2.9% |
| Nov 2025 | 51.4% | 22.9% | 12.5% | 10.2% | 3% |
| Dec 2025 | 46.6% | 25.4% | 13.9% | 11.3% | 2.7% |
| Jan 2026 | 51.6% | 23.1% | 12.6% | 10.3% | 2.5% |
| Feb 2026 | 55.5% | 20.3% | 11.1% | 11.1% | 2% |
| Mar 2026 | 51.6% | 23% | 12.6% | 10.3% | 2.5% |
| Apr 2026 | 51.4% | 22.9% | 12.5% | 10.2% | 3% |
| May 2026 | 46.6% | 25.4% | 13.9% | 11.3% | 2.7% |
| Jun 2026 | 54.1% | 24.2% | 10.8% | 8.8% | 2.1% |
| Jul 2026 | 54.2% | 24.2% | 10.8% | 8.8% | 2% |
| Aug 2026 | 51.7% | 23.1% | 12.6% | 10.3% | 2.3% |
| Sep 2026 | 50% | 22.4% | 14.9% | 9.9% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 18.1K | -18.5% | -1.7 points | |
| 2, held 2nd | 22.4% | 8.1K | -18.2% | -0.7 points | |
| 3, held 3rd | 14.9% | 5.4K | 0% | +2.3 points | |
| 4, held 4th | 9.9% | 3.6K | -18.2% | -0.3 points | |
| 5, held 5th | 2.8% | 1K | 0% | +0.4 points |
50%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.7 points.
2.
UWorld22.4%
Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.
Kaplan14.9%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +2.3 points.
9.9%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
2.8%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare popularity between Kaplan and its closest rivals
Every comparison with Kaplan
42 comparisons
- AceableAgent vs Kaplan
- Champions School of Real Estate vs Kaplan
- Colibri Real Estate vs Kaplan
- Kaplan vs McKissock
- Kaplan vs RealEstateU
- Kaplan vs The CE Shop
- Kaplan vs PrepAgent
- Jack Westin vs Kaplan
- Kaplan vs Knopman Marks
- Kaplan vs PassPerfect
- Archer Review vs Kaplan
- Hurst Review vs Kaplan
- Kaplan vs Level Up RN
- Kaplan vs NurseAchieve
- Kaplan vs NURSING.com
- Kaplan vs Simple Nursing
- Kaplan vs UWorld
- 7Sage vs Kaplan
- Blueprint Prep vs Kaplan
- Kaplan vs LawHub
- Kaplan vs LSAT Demon
- Kaplan vs PowerScore
- AD Banker vs Kaplan
- ExamFX vs Kaplan
- Kaplan vs Van Education Center
- Kaplan vs WebCE
- Kaplan vs Xcel Solutions
- Kaplan vs Securities Training Corporation
- Kaplan vs The Princeton Review
- Achievable vs Kaplan
- AMBOSS vs Kaplan
- Boards and Beyond vs Kaplan
- Kaplan vs Lecturio
- Kaplan vs Pathoma
- Kaplan vs Sketchy
- AdaptiBar vs Kaplan
- Barbri vs Kaplan
- BarMax vs Kaplan
- Kaplan vs Themis Bar Review
- ATI vs Kaplan
- Helix Bar Review vs Kaplan
- Kaplan vs Seperac
How has branded search demand for Kaplan changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
- Across the 12 months ending September 2026, Kaplan’s share of searches among MCAT prep courses in the United States peaked at 14.9% in September 2026 and was lowest at 10.8% in June 2026.
How did search popularity change for United States MCAT prep courses in September 2026?
5 changes
In September 2026, Kaplan gained share of searches among MCAT prep courses in the United States, from 12.6% to 14.9%.
In September 2026, Jack Westin lost share of searches among MCAT prep courses in the United States, from 51.7% to 50%.
In September 2026, UWorld lost share of searches among MCAT prep courses in the United States, from 23.1% to 22.4%.
Estimated monthly branded searches for Blueprint Prep in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
Estimated monthly branded searches for The Princeton Review in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Kaplan’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kaplan bar review
- kaplan insurance license
- kaplan lsat
- kaplan mcat
- kaplan nclex
- kaplan real estate
- kaplan series 65
- kaplan series 7
- kaplan step 1
- kaplan usmle
Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kaplan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| LSAT prep courses | 5th of 7 | 1% | Show ranking |
| Real estate license schools | 6th of 9 | 5.6% | Show ranking |
| Insurance license courses | 5th of 5 | 1.2% | Show ranking |
| NCLEX prep courses | 8th of 9 | 1.8% | Show ranking |
| USMLE prep courses | 7th of 7 | 0.74% | Show ranking |
| MCAT prep courses | 3rd of 5 | 14.9% | Shown above |
| Bar exam prep courses | 5th of 9 | 1.1% | Show ranking |
| Securities exam prep | 2nd of 5 | 20.5% | Show ranking |
Is Kaplan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.