Brandwave

Kaplan vs PowerScore:Which is more popular?

In September 2026, Kaplan and PowerScore were level in searches among LSAT prep courses in the United States, with an estimated 1.6K branded searches each, at 1% of the total each. When we asked ChatGPT and Google AI Overviews about LSAT prep courses, Kaplan appeared in two of the five answers and PowerScore in none.

Among LSAT prep courses in the United States in September 2026

Who do people search for more?

Kaplan and PowerScore are searched for about as often as each other.

Kaplan 1.6K searchesPowerScore 1.6K searches

Who does AI mention more?

Kaplan, mentioned in 2 of 5 answers, PowerScore in 0

Kaplan in 2 of 5PowerScore in 0 of 5

Who does AI recommend more?

Kaplan, the only one of the two named

Kaplan first in 2PowerScore never named

Follow Kaplan vs PowerScore and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top LSAT prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. PowerScore did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 7Sage1st
  2. LawHub2nd
  3. Kaplan3rd
  4. Blueprint Prep4th
  5. The Princeton Review5th
  6. LSAT Demon6th
  7. PowerScore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LSAT prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Kaplan or PowerScore more popular in search?

This chart shows how often people search Google for Kaplan and PowerScore by name. Each line represents a brand's share of searches for all seven LSAT prep course brands we track, month by month, from searches in United States.

Kaplan and PowerScore among LSAT prep courses in the United States, by month

Share of searches by month for Kaplan, PowerScore. The figures are in the table below the chart.

View monthly share of searches table
MonthLawHubLSAT Demon7SageBlueprint PrepKaplanPowerScoreThe Princeton Review
Oct 202542.3%28.3%23.1%2.5%1.3%1.7%0.7%
Nov 202544.4%29.7%19.9%2.6%1.2%1.4%0.79%
Dec 202542.4%28.4%23.2%2.5%1.4%1.4%0.75%
Jan 202642.1%28.2%23%3.1%1.7%1.3%0.7%
Feb 202642.2%28.2%23.1%3.1%1.4%1.4%0.75%
Mar 202642.2%28.2%23.1%3.1%1.4%1.4%0.75%
Apr 202639.7%32.5%21.7%2.9%1.3%1.3%0.71%
May 202634.9%34.9%23.3%3.1%1.7%1.3%0.71%
Jun 202633.5%33.5%27.4%2.4%1.3%1.1%0.68%
Jul 202633.5%33.5%27.4%2.4%1.3%1.1%0.68%
Aug 202638.1%31.2%25.5%2.3%1.2%1.2%0.63%
Sep 202638.4%31.4%25.7%1.8%1%1%0.56%

How has the Kaplan and PowerScore comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Kaplan took it in January 2026.
  • Across the 12 months ending September 2026, Kaplan’s share of searches among LSAT prep courses in the United States moved from 1.3% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, PowerScore’s share of searches among LSAT prep courses in the United States moved from 1.7% to 1%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for United States LSAT prep courses in September 2026?

2 changes
  1. Estimated monthly branded searches for PowerScore in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kaplan’s and PowerScore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaplan

1 branded search term

  • kaplan lsat

PowerScore

1 branded search term

  • powerscore

How the Brand Demand Index is measured

Other head-to-heads among LSAT prep courses

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.