Brandwave

How popular isKaplan?

In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 1% of all United States LSAT prep course searches, placing Kaplan fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about LSAT prep courses, Kaplan appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Kaplan is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. LawHubShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. LSAT DemonShare of searches 31.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. 7SageShare of searches 25.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Blueprint PrepShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. KaplanShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top LSAT prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kaplan is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 7Sage1st
  2. LawHub2nd
  3. Kaplan3rd
  4. Blueprint Prep4th
  5. The Princeton Review5th
  6. LSAT Demon6th
  7. PowerScore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LSAT prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which LSAT prep courses compete with Kaplan?

Kaplan against LSAT prep courses in the United States, by month

Share of searches by month for LawHub, LSAT Demon, 7Sage, Kaplan. The figures are in the table below the chart.

View monthly share of searches table
MonthLawHubLSAT Demon7SageBlueprint PrepKaplanPowerScoreThe Princeton Review
Oct 202542.3%28.3%23.1%2.5%1.3%1.7%0.7%
Nov 202544.4%29.7%19.9%2.6%1.2%1.4%0.79%
Dec 202542.4%28.4%23.2%2.5%1.4%1.4%0.75%
Jan 202642.1%28.2%23%3.1%1.7%1.3%0.7%
Feb 202642.2%28.2%23.1%3.1%1.4%1.4%0.75%
Mar 202642.2%28.2%23.1%3.1%1.4%1.4%0.75%
Apr 202639.7%32.5%21.7%2.9%1.3%1.3%0.71%
May 202634.9%34.9%23.3%3.1%1.7%1.3%0.71%
Jun 202633.5%33.5%27.4%2.4%1.3%1.1%0.68%
Jul 202633.5%33.5%27.4%2.4%1.3%1.1%0.68%
Aug 202638.1%31.2%25.5%2.3%1.2%1.2%0.63%
Sep 202638.4%31.4%25.7%1.8%1%1%0.56%

  1. 1.LawHub

    38.4%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.LSAT Demon

    31.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.7Sage

    25.7%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Blueprint Prep

    1.8%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  5. 5.Kaplan

    1%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  6. 6.PowerScore

    1%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  7. 7.The Princeton Review

    0.56%

    Held 7th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

Compare popularity between Kaplan and its closest rivals

Every comparison with Kaplan

42 comparisons

How has branded search demand for Kaplan changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
  • Across the 12 months ending September 2026, Kaplan rose from 6th to 5th among LSAT prep courses in the United States.

How did search popularity change for United States LSAT prep courses in September 2026?

6 changes

  1. Estimated monthly branded searches for 7Sage in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for LSAT Demon in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for PowerScore in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Blueprint Prep in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for The Princeton Review in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Kaplan’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kaplan bar review
  • kaplan insurance license
  • kaplan lsat
  • kaplan mcat
  • kaplan nclex
  • kaplan real estate
  • kaplan series 65
  • kaplan series 7
  • kaplan step 1
  • kaplan usmle

Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kaplan compete?

Kaplan is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LSAT prep courses5th of 71%Shown above
Real estate license schools6th of 95.6%Show ranking
Insurance license courses5th of 51.2%Show ranking
NCLEX prep courses8th of 91.8%Show ranking
USMLE prep courses7th of 70.74%Show ranking
MCAT prep courses3rd of 514.9%Show ranking
Bar exam prep courses5th of 91.1%Show ranking
Securities exam prep2nd of 520.5%Show ranking
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