Blueprint Prep vs Kaplan:Which is more popular?
In September 2026, Blueprint Prep had more branded searches than Kaplan among LSAT prep courses in the United States. Blueprint Prep had about 2,900 branded searches, while Kaplan had 1,600. Blueprint Prep made up 1.8% of all LSAT prep course searches we track, and Kaplan accounted for 1%. When we asked ChatGPT and Google AI Overviews about LSAT prep courses, Blueprint Prep and Kaplan each appeared in two of the five answers. Kaplan was mentioned before Blueprint Prep in two out of three answers that named either.
Who do people search for more?
Blueprint Prep, about 81% more searches than Kaplan
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Kaplan, named ahead of Blueprint Prep in 2 of 3 answers
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Top LSAT prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blueprint Prep was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kaplan was listed before Blueprint Prep in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
7Sage1st
LawHub2nd- Kaplan3rd
- Blueprint Prep4th
The Princeton Review5th
LSAT Demon6th
PowerScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LSAT prep courses
5 answers
Asked ChatGPT
“What's the best LSAT prep course?”
Asked ChatGPT
“How should I study for the LSAT on my own?”
Asked ChatGPT
“Is an online LSAT course worth paying for?”
Searched Google, AI Overview
“lsat prep course”
Searched Google, AI Overview
“lsat practice test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Blueprint Prep or Kaplan more popular in search?
This chart shows how often people search Google for Blueprint Prep and Kaplan by name. Each line represents a brand's share of searches for all seven LSAT prep course brands we track, month by month, from searches in United States.
Share of searches by month for Blueprint Prep, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | LawHub | LSAT Demon | 7Sage | Blueprint Prep | Kaplan | PowerScore | The Princeton Review |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 23.1% | 2.5% | 1.3% | 1.7% | 0.7% |
| Nov 2025 | 44.4% | 29.7% | 19.9% | 2.6% | 1.2% | 1.4% | 0.79% |
| Dec 2025 | 42.4% | 28.4% | 23.2% | 2.5% | 1.4% | 1.4% | 0.75% |
| Jan 2026 | 42.1% | 28.2% | 23% | 3.1% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Mar 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Apr 2026 | 39.7% | 32.5% | 21.7% | 2.9% | 1.3% | 1.3% | 0.71% |
| May 2026 | 34.9% | 34.9% | 23.3% | 3.1% | 1.7% | 1.3% | 0.71% |
| Jun 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Jul 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Aug 2026 | 38.1% | 31.2% | 25.5% | 2.3% | 1.2% | 1.2% | 0.63% |
| Sep 2026 | 38.4% | 31.4% | 25.7% | 1.8% | 1% | 1% | 0.56% |
How has the Blueprint Prep and Kaplan comparison changed over the last 12 months?
3 findings
- Blueprint Prep was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueprint Prep’s share of searches among LSAT prep courses in the United States moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Kaplan’s share of searches among LSAT prep courses in the United States moved from 1.3% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for United States LSAT prep courses in September 2026?
2 changes
Estimated monthly branded searches for Blueprint Prep in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blueprint Prep’s and Kaplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueprint Prep
1 branded search term
- blueprint lsat
Kaplan
1 branded search term
- kaplan lsat
Other head-to-heads among LSAT prep courses
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