Insurance license courses in the United States:Which are most popular?

Name: Insurance license courses in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, ExamFX was the most searched insurance license course brand in the United States, accounting for 38.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Kaplan was mentioned most often, in four of the five answers. Kaplan was recommended most often, coming first in two out of four responses that gave a list.

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Top insurance license courses in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned most often, in four of the five answers. Kaplan was recommended most often, coming first in two out of four answers that gave a list. ExamFX was second, and WebCE was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kaplan	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
ExamFX	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
WebCE	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Xcel Solutions	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
AD Banker	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Kaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ExamFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WebCE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xcel Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AD Banker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about insurance license courses

5 answers

Asked ChatGPT
“What's the best online course for getting an insurance license?”
1. 1Kaplan
2. 2ExamFX
3. 3Xcel Solutions
Asked ChatGPT
“How do I study for the life and health insurance exam?”
Asked ChatGPT
“Which insurance pre-licensing course should I take?”
1. 1ExamFX
2. 2Kaplan
3. 3Xcel Solutions
Searched Google, AI Overview
“insurance license course”
1. 1Kaplan
2. 2WebCE
3. 3AD Banker
Searched Google, AI Overview
“insurance pre licensing course”
1. 1WebCE
2. 2ExamFX
3. 3Kaplan

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which insurance license courses do people search for most?

This chart shows how often people search Google for each insurance license course brand by name. Each line represents a brand's share of searches for all five insurance license course brands we track, month by month, from searches in United States.

Share of searches among insurance license courses in the United States, by month

Month	ExamFX	WebCE	Xcel Solutions	AD Banker	Kaplan
Oct 2025	39%	26.1%	26.1%	7.8%	1%
Nov 2025	40.3%	22.1%	27%	9.9%	0.81%
Dec 2025	38.3%	25.6%	25.6%	9.4%	1%
Jan 2026	35.5%	23.7%	29%	10.6%	1.1%
Feb 2026	38.4%	25.7%	25.7%	9.4%	0.78%
Mar 2026	40.9%	22.4%	27.4%	8.2%	1.1%
Apr 2026	38.3%	25.6%	25.6%	9.4%	1.2%
May 2026	38.3%	25.6%	25.6%	9.4%	1.2%
Jun 2026	36.3%	24.2%	29.7%	8.9%	0.95%
Jul 2026	36.2%	24.2%	29.6%	8.8%	1.2%
Aug 2026	38.5%	21.1%	31.5%	7.7%	1.2%
Sep 2026	38.3%	25.6%	25.6%	9.4%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ExamFX	38.3%	49.5K	-18.2%	-0.3 points
2, moved from 3rd to 2nd	WebCE	25.6%	33.1K	0%	+4.5 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Xcel Solutions	25.6%	33.1K	-33.1%	-5.9 pointsmoved from 2nd to 3rd
4, held 4th	AD Banker	9.4%	12.1K	0%	+1.6 points
5, held 5th	Kaplan	1.2%	1.6K	-15.8%	0 points

1.ExamFX
38.3%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
2.WebCE
25.6%
Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +4.5 points.
3.Xcel Solutions
25.6%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -5.9 points.
4.AD Banker
9.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
5.Kaplan
1.2%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Which brand is most popular in search among insurance license courses in the United States?

5 brands

In September 2026, ExamFX was the most searched among insurance license course brands in the United States, with an estimated 49.5K branded searches, 38.3% of all searches for the five we track. WebCE is in 2nd place, 12.7 percentage points behind at 25.6%.

United States insurance license courses, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
ExamFX	39% → 38.3%	40.9%Mar 2026	35.5%Jan 2026	1st
WebCE	26.1% → 25.6%	26.1%Oct 2025	21.1%Aug 2026	2nd
Xcel Solutions	26.1% → 25.6%	31.5%Aug 2026	25.6%Apr 2026	3rd
AD Banker	7.8% → 9.4%	10.6%Jan 2026	7.7%Aug 2026	4th
Kaplan	1% → 1.2%	1.2%Apr 2026	0.78%Feb 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, ExamFX’s share of searches among insurance license courses in the United States decreased from 39% to 38.3%.
Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States decreased from 26.1% to 25.6%.
Across the 12 months ending September 2026, Xcel Solutions’ share of searches among insurance license courses in the United States decreased from 26.1% to 25.6%.
Across the 12 months ending September 2026, AD Banker’s share of searches among insurance license courses in the United States increased from 7.8% to 9.4%.
Across the 12 months ending September 2026, ExamFX’s share of searches among insurance license courses in the United States peaked at 40.9% in March 2026 and was lowest at 35.5% in January 2026.
Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States peaked at 26.1% in October 2025 and was lowest at 21.1% in August 2026.
Across the 12 months ending September 2026, Xcel Solutions’ share of searches among insurance license courses in the United States peaked at 31.5% in August 2026 and was lowest at 25.6% in April 2026.
Across the 12 months ending September 2026, AD Banker’s share of searches among insurance license courses in the United States peaked at 10.6% in January 2026 and was lowest at 7.7% in August 2026.
Across the 12 months ending September 2026, Kaplan held steady: its share of searches among insurance license courses in the United States moved less than 0.5 percentage points.

How did search popularity change for United States insurance license courses in September 2026?

4 changes

In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches.
In September 2026, AD Banker gained share of searches among insurance license courses in the United States, from 7.7% to 9.4%.
In September 2026, Xcel Solutions lost share of searches among insurance license courses in the United States, from 31.5% to 25.6%.
Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted for insurance license courses?

5 search terms

Each brand's share of searches among insurance license courses comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.