Brandwave

How popular isKaplan?

In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 1.2% of all United States insurance license course searches, placing Kaplan fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about insurance license courses, Kaplan appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Kaplan is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. ExamFXShare of searches 38.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. WebCEShare of searches 25.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Xcel SolutionsShare of searches 25.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. AD BankerShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. KaplanShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top insurance license courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kaplan is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kaplan1st
  2. ExamFX2nd
  3. WebCE3rd
  4. Xcel Solutions4th
  5. AD Banker5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ExamFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WebCE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xcel Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AD Banker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about insurance license courses

5 answers

  • Asked ChatGPT

    “What's the best online course for getting an insurance license?”

    1. 1Kaplan
    2. 2ExamFX
    3. 3Xcel Solutions

  • Asked ChatGPT

    “How do I study for the life and health insurance exam?”

    1. Asked ChatGPT

      “Which insurance pre-licensing course should I take?”

      1. 1ExamFX
      2. 2Kaplan
      3. 3Xcel Solutions

    2. Searched Google, AI Overview

      “insurance license course”

      1. 1Kaplan
      2. 2WebCE
      3. 3AD Banker

    3. Searched Google, AI Overview

      “insurance pre licensing course”

      1. 1WebCE
      2. 2ExamFX
      3. 3Kaplan

    Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

    Which insurance license courses compete with Kaplan?

    Kaplan against insurance license courses in the United States, by month

    Share of searches by month for ExamFX, WebCE, Xcel Solutions, AD Banker, Kaplan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthExamFXWebCEXcel SolutionsAD BankerKaplan
    Oct 202539%26.1%26.1%7.8%1%
    Nov 202540.3%22.1%27%9.9%0.81%
    Dec 202538.3%25.6%25.6%9.4%1%
    Jan 202635.5%23.7%29%10.6%1.1%
    Feb 202638.4%25.7%25.7%9.4%0.78%
    Mar 202640.9%22.4%27.4%8.2%1.1%
    Apr 202638.3%25.6%25.6%9.4%1.2%
    May 202638.3%25.6%25.6%9.4%1.2%
    Jun 202636.3%24.2%29.7%8.9%0.95%
    Jul 202636.2%24.2%29.6%8.8%1.2%
    Aug 202638.5%21.1%31.5%7.7%1.2%
    Sep 202638.3%25.6%25.6%9.4%1.2%

    1. 1.ExamFX

      38.3%

      Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    2. 2.WebCE

      25.6%

      Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +4.5 points.

    3. 3.Xcel Solutions

      25.6%

      Moved from 2nd to 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -5.9 points.

    4. 4.AD Banker

      9.4%

      Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

    5. 5.Kaplan

      1.2%

      Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

    Compare popularity between Kaplan and its closest rivals

    Every comparison with Kaplan

    42 comparisons

    How has branded search demand for Kaplan changed in the United States over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
    • Across the 12 months ending September 2026, Kaplan’s share of searches among insurance license courses in the United States held steady, from 1% to 1.2%.

    How did search popularity change for United States insurance license courses in September 2026?

    4 changes

    1. In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches.

    2. In September 2026, AD Banker gained share of searches among insurance license courses in the United States, from 7.7% to 9.4%.

    3. In September 2026, Xcel Solutions lost share of searches among insurance license courses in the United States, from 31.5% to 25.6%.

    4. Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

    How are Kaplan’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • kaplan bar review
    • kaplan insurance license
    • kaplan lsat
    • kaplan mcat
    • kaplan nclex
    • kaplan real estate
    • kaplan series 65
    • kaplan series 7
    • kaplan step 1
    • kaplan usmle

    Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Kaplan compete?

    Kaplan is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    LSAT prep courses5th of 71%Show ranking
    Real estate license schools6th of 95.6%Show ranking
    Insurance license courses5th of 51.2%Shown above
    NCLEX prep courses8th of 91.8%Show ranking
    USMLE prep courses7th of 70.74%Show ranking
    MCAT prep courses3rd of 514.9%Show ranking
    Bar exam prep courses5th of 91.1%Show ranking
    Securities exam prep2nd of 520.5%Show ranking
    Creator with pink hair and a pink jacket

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