AdaptiBar vs Kaplan:Which is more popular?
In September 2026, AdaptiBar had more branded searches than Kaplan among bar exam prep courses in the United States. AdaptiBar had about 6,600 branded searches, while Kaplan had 390. AdaptiBar made up 19.2% of all bar exam prep course searches we track, and Kaplan accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about bar exam prep courses, Kaplan appeared in all five answers and AdaptiBar in none.
Who do people search for more?
AdaptiBar, about 17 searches for every 1 for Kaplan
Who does AI mention more?
Kaplan, mentioned in every answer we collected
Who does AI recommend more?
Kaplan, the only one of the two named
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Top bar exam prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. AdaptiBar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Barbri1st- Kaplan2nd
Themis Bar Review3rd
UWorld4th
Quimbee5th
Helix Bar Review6th- AdaptiBar–
- BarMax–
Seperac–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barbri5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Themis Bar Review4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helix Bar Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quimbee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AdaptiBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BarMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seperac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bar exam prep courses
5 answers
Asked ChatGPT
“What's the best bar prep course?”
Asked ChatGPT
“Which bar review course has the highest pass rate?”
Asked ChatGPT
“Is an expensive bar prep course worth it?”
Searched Google, AI Overview
“bar exam prep”
Searched Google, AI Overview
“bar review course”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Share of searches by month for AdaptiBar, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barbri | AdaptiBar | Themis Bar Review | BarMax | Kaplan | Helix Bar Review | Seperac | Quimbee | UWorld |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 20.9% | 9.2% | 9.3% | 0.67% | 0.67% | 1.7% | 0.16% | 0.09% |
| Nov 2025 | 54.5% | 24.4% | 10.7% | 8.9% | 0.53% | 0.64% | 0.18% | 0.12% | 0.12% |
| Dec 2025 | 49.2% | 32.9% | 8.7% | 8% | 0.47% | 0.38% | 0.13% | 0.09% | 0.09% |
| Jan 2026 | 37.4% | 37.4% | 12.1% | 11.1% | 0.81% | 0.81% | 0.24% | 0.08% | 0.12% |
| Feb 2026 | 34.5% | 42.4% | 11.1% | 10.3% | 0.61% | 0.74% | 0.21% | 0.1% | 0.1% |
| Mar 2026 | 54.4% | 19.9% | 13.1% | 10.8% | 0.42% | 0.96% | 0.22% | 0.06% | 0.1% |
| Apr 2026 | 49.6% | 27.1% | 13.4% | 8.1% | 0.59% | 0.71% | 0.38% | 0.09% | 0.13% |
| May 2026 | 44.5% | 36.4% | 12.9% | 4.8% | 0.43% | 0.53% | 0.23% | 0.05% | 0.12% |
| Jun 2026 | 34.9% | 52.1% | 8.7% | 3.1% | 0.51% | 0.41% | 0.18% | 0.03% | 0.09% |
| Jul 2026 | 23.9% | 65.2% | 6.4% | 3.2% | 0.52% | 0.42% | 0.23% | 0.02% | 0.08% |
| Aug 2026 | 59.5% | 11.8% | 12.2% | 14.5% | 1.1% | 0.69% | 0.16% | 0.1% | 0.1% |
| Sep 2026 | 52.7% | 19.2% | 15.1% | 10.5% | 1.1% | 0.76% | 0.41% | 0.09% | 0.09% |
How has the AdaptiBar and Kaplan comparison changed over the last 12 months?
3 findings
- AdaptiBar was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AdaptiBar’s share of searches among bar exam prep courses in the United States moved from 20.9% to 19.2%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Kaplan’s share of searches among bar exam prep courses in the United States moved from 0.67% to 1.1%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for United States bar exam prep courses in September 2026?
2 changes
In September 2026, AdaptiBar overtook BarMax and Themis Bar Review to rank 2nd among bar exam prep courses in the United States, with 19.2% of the searches.
Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AdaptiBar’s and Kaplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bar exam prep courses
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