Brandwave

How popular isKaplan?

In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 1.1% of all United States bar exam prep course searches, placing Kaplan fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bar exam prep courses, Kaplan appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Kaplan is the fifth most searched of 9 competitors and the second most recommended in AI answers.

  1. BarbriShare of searches 52.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AdaptiBarShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Themis Bar ReviewShare of searches 15.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BarMaxShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KaplanShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top bar exam prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. Kaplan is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barbri1st
  2. Kaplan2nd
  3. Themis Bar Review3rd
  4. UWorld4th
  5. Quimbee5th
  6. Helix Bar Review6th
  7. AdaptiBar–
  8. BarMax–
  9. Seperac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barbri5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Themis Bar Review4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Bar Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quimbee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdaptiBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BarMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seperac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bar exam prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which bar exam prep courses compete with Kaplan?

Kaplan against bar exam prep courses in the United States, by month

Share of searches by month for Barbri, AdaptiBar, Themis Bar Review, BarMax, Kaplan. The figures are in the table below the chart.

View monthly share of searches table
MonthBarbriAdaptiBarThemis Bar ReviewBarMaxKaplanHelix Bar ReviewSeperacQuimbeeUWorld
Oct 202557.2%20.9%9.2%9.3%0.67%0.67%1.7%0.16%0.09%
Nov 202554.5%24.4%10.7%8.9%0.53%0.64%0.18%0.12%0.12%
Dec 202549.2%32.9%8.7%8%0.47%0.38%0.13%0.09%0.09%
Jan 202637.4%37.4%12.1%11.1%0.81%0.81%0.24%0.08%0.12%
Feb 202634.5%42.4%11.1%10.3%0.61%0.74%0.21%0.1%0.1%
Mar 202654.4%19.9%13.1%10.8%0.42%0.96%0.22%0.06%0.1%
Apr 202649.6%27.1%13.4%8.1%0.59%0.71%0.38%0.09%0.13%
May 202644.5%36.4%12.9%4.8%0.43%0.53%0.23%0.05%0.12%
Jun 202634.9%52.1%8.7%3.1%0.51%0.41%0.18%0.03%0.09%
Jul 202623.9%65.2%6.4%3.2%0.52%0.42%0.23%0.02%0.08%
Aug 202659.5%11.8%12.2%14.5%1.1%0.69%0.16%0.1%0.1%
Sep 202652.7%19.2%15.1%10.5%1.1%0.76%0.41%0.09%0.09%

  1. 1.Barbri

    52.7%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -6.8 points.

  2. 2.AdaptiBar

    19.2%

    Moved from 4th to 2nd. 6.6K estimated branded searches, +83.3% vs prior month. Share +7.4 points.

  3. 3.Themis Bar Review

    15.1%

    Held 3rd. 5.2K estimated branded searches, +40.5% vs prior month. Share +3 points.

  4. 4.BarMax

    10.5%

    Moved from 2nd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -4 points.

  5. 5.Kaplan

    1.1%

    Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

  6. 6.Helix Bar Review

    0.76%

    Held 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

  7. 7.Seperac

    0.41%

    Held 7th. 140 estimated branded searches, +180% vs prior month. Share +0.2 points.

  8. 8.Quimbee

    0.09%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.UWorld

    0.09%

    Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kaplan and its closest rivals

Every comparison with Kaplan

42 comparisons

How has branded search demand for Kaplan changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
  • Across the 12 months ending September 2026, Kaplan rose from 7th to 5th among bar exam prep courses in the United States.

How did search popularity change for United States bar exam prep courses in September 2026?

6 changes

  1. In September 2026, AdaptiBar overtook BarMax and Themis Bar Review to rank 2nd among bar exam prep courses in the United States, with 19.2% of the searches.

  2. In September 2026, Themis Bar Review gained share of searches among bar exam prep courses in the United States, from 12.2% to 15.1%.

  3. In September 2026, Barbri lost share of searches among bar exam prep courses in the United States, from 59.5% to 52.7%.

  4. In September 2026, BarMax lost share of searches among bar exam prep courses in the United States, from 14.5% to 10.5%.

  5. Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026.

  6. Estimated monthly branded searches for Seperac in the United States fell 86% over 12 measured months, from 1K to 140 in September 2026.

How are Kaplan’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kaplan bar review
  • kaplan insurance license
  • kaplan lsat
  • kaplan mcat
  • kaplan nclex
  • kaplan real estate
  • kaplan series 65
  • kaplan series 7
  • kaplan step 1
  • kaplan usmle

Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kaplan compete?

Kaplan is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LSAT prep courses5th of 71%Show ranking
Real estate license schools6th of 95.6%Show ranking
Insurance license courses5th of 51.2%Show ranking
NCLEX prep courses8th of 91.8%Show ranking
USMLE prep courses7th of 70.74%Show ranking
MCAT prep courses3rd of 514.9%Show ranking
Bar exam prep courses5th of 91.1%Shown above
Securities exam prep2nd of 520.5%Show ranking
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