Kaplan vs LSAT Demon:Which is more popular?
In September 2026, LSAT Demon had more branded searches than Kaplan among LSAT prep courses in the United States. LSAT Demon had about 49,500 branded searches, while Kaplan had 1,600. LSAT Demon made up 31.4% of all LSAT prep course searches we track, and Kaplan accounted for 1%. When we asked ChatGPT and Google AI Overviews about LSAT prep courses, Kaplan appeared in two of the five answers and LSAT Demon in one. Kaplan was mentioned before LSAT Demon in two out of three answers that named either.
Who do people search for more?
LSAT Demon, about 31 searches for every 1 for Kaplan
Who does AI mention more?
Kaplan, mentioned in 2 of 5 answers, LSAT Demon in 1
Who does AI recommend more?
Kaplan, named ahead of LSAT Demon in 2 of 3 answers
Follow Kaplan vs LSAT Demon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top LSAT prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. LSAT Demon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kaplan was listed before LSAT Demon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
7Sage1st
LawHub2nd- Kaplan3rd
Blueprint Prep4th
The Princeton Review5th- LSAT Demon6th
PowerScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LSAT prep courses
5 answers
Asked ChatGPT
“What's the best LSAT prep course?”
Asked ChatGPT
“How should I study for the LSAT on my own?”
Asked ChatGPT
“Is an online LSAT course worth paying for?”
Searched Google, AI Overview
“lsat prep course”
Searched Google, AI Overview
“lsat practice test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Kaplan or LSAT Demon more popular in search?
This chart shows how often people search Google for Kaplan and LSAT Demon by name. Each line represents a brand's share of searches for all seven LSAT prep course brands we track, month by month, from searches in United States.
Share of searches by month for LSAT Demon, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | LawHub | LSAT Demon | 7Sage | Blueprint Prep | Kaplan | PowerScore | The Princeton Review |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 23.1% | 2.5% | 1.3% | 1.7% | 0.7% |
| Nov 2025 | 44.4% | 29.7% | 19.9% | 2.6% | 1.2% | 1.4% | 0.79% |
| Dec 2025 | 42.4% | 28.4% | 23.2% | 2.5% | 1.4% | 1.4% | 0.75% |
| Jan 2026 | 42.1% | 28.2% | 23% | 3.1% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Mar 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Apr 2026 | 39.7% | 32.5% | 21.7% | 2.9% | 1.3% | 1.3% | 0.71% |
| May 2026 | 34.9% | 34.9% | 23.3% | 3.1% | 1.7% | 1.3% | 0.71% |
| Jun 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Jul 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Aug 2026 | 38.1% | 31.2% | 25.5% | 2.3% | 1.2% | 1.2% | 0.63% |
| Sep 2026 | 38.4% | 31.4% | 25.7% | 1.8% | 1% | 1% | 0.56% |
How has the Kaplan and LSAT Demon comparison changed over the last 12 months?
3 findings
- LSAT Demon was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaplan’s share of searches among LSAT prep courses in the United States moved from 1.3% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, LSAT Demon’s share of searches among LSAT prep courses in the United States moved from 28.3% to 31.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United States LSAT prep courses in September 2026?
2 changes
Estimated monthly branded searches for LSAT Demon in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kaplan’s and LSAT Demon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaplan
1 branded search term
- kaplan lsat
LSAT Demon
1 branded search term
- lsat demon
Other head-to-heads among LSAT prep courses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.