Kaplan vs LawHub:Which is more popular?
In September 2026, LawHub had more branded searches than Kaplan among LSAT prep courses in the United States. LawHub had about 60,500 branded searches, while Kaplan had 1,600. LawHub made up 38.4% of all LSAT prep course searches we track, and Kaplan accounted for 1%. When we asked ChatGPT and Google AI Overviews about LSAT prep courses, LawHub appeared in all five answers and Kaplan in two. LawHub was mentioned before Kaplan in three out of four answers.
Who do people search for more?
LawHub, about 38 searches for every 1 for Kaplan
Who does AI mention more?
LawHub, mentioned in every answer we collected
Who does AI recommend more?
LawHub, named ahead of Kaplan in 3 of 4 answers
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Top LSAT prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LawHub appeared in all five answers. Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. LawHub was listed before Kaplan in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
7Sage1st- LawHub2nd
Kaplan3rd
Blueprint Prep4th
The Princeton Review5th
LSAT Demon6th
PowerScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LSAT prep courses
5 answers
Asked ChatGPT
“What's the best LSAT prep course?”
Asked ChatGPT
“How should I study for the LSAT on my own?”
Asked ChatGPT
“Is an online LSAT course worth paying for?”
Searched Google, AI Overview
“lsat prep course”
Searched Google, AI Overview
“lsat practice test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Share of searches by month for LawHub, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | LawHub | LSAT Demon | 7Sage | Blueprint Prep | Kaplan | PowerScore | The Princeton Review |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 23.1% | 2.5% | 1.3% | 1.7% | 0.7% |
| Nov 2025 | 44.4% | 29.7% | 19.9% | 2.6% | 1.2% | 1.4% | 0.79% |
| Dec 2025 | 42.4% | 28.4% | 23.2% | 2.5% | 1.4% | 1.4% | 0.75% |
| Jan 2026 | 42.1% | 28.2% | 23% | 3.1% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Mar 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Apr 2026 | 39.7% | 32.5% | 21.7% | 2.9% | 1.3% | 1.3% | 0.71% |
| May 2026 | 34.9% | 34.9% | 23.3% | 3.1% | 1.7% | 1.3% | 0.71% |
| Jun 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Jul 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Aug 2026 | 38.1% | 31.2% | 25.5% | 2.3% | 1.2% | 1.2% | 0.63% |
| Sep 2026 | 38.4% | 31.4% | 25.7% | 1.8% | 1% | 1% | 0.56% |
How has the Kaplan and LawHub comparison changed over the last 12 months?
3 findings
- LawHub was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaplan’s share of searches among LSAT prep courses in the United States moved from 1.3% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, LawHub’s share of searches among LSAT prep courses in the United States moved from 42.3% to 38.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United States LSAT prep courses in September 2026?
1 change
Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kaplan’s and LawHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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