Brandwave

Kaplan vs Themis Bar Review:Which is more popular?

In September 2026, Themis Bar Review had more branded searches than Kaplan among bar exam prep courses in the United States. Themis Bar Review had about 5,200 branded searches, while Kaplan had 390. Themis Bar Review made up 15.1% of all bar exam prep course searches we track, and Kaplan accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about bar exam prep courses, Kaplan appeared in all five answers and Themis Bar Review in four. Kaplan was mentioned before Themis Bar Review in three out of five answers.

Among bar exam prep courses in the United States in September 2026

Who do people search for more?

Themis Bar Review, about 13 searches for every 1 for Kaplan

Themis Bar Review 5.2K searchesKaplan 390 searches

Who does AI mention more?

Kaplan, mentioned in every answer we collected

Kaplan in 5 of 5Themis Bar Review in 4 of 5

Who does AI recommend more?

Kaplan, named ahead of Themis Bar Review in 3 of 5 answers

Kaplan first in 3Themis Bar Review first in 2

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Top bar exam prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. Themis Bar Review was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kaplan was listed before Themis Bar Review in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barbri1st
  2. Kaplan2nd
  3. Themis Bar Review3rd
  4. UWorld4th
  5. Quimbee5th
  6. Helix Bar Review6th
  7. AdaptiBar–
  8. BarMax–
  9. Seperac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barbri5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Themis Bar Review4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Bar Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quimbee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdaptiBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BarMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seperac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bar exam prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Kaplan or Themis Bar Review more popular in search?

This chart shows how often people search Google for Kaplan and Themis Bar Review by name. Each line represents a brand's share of searches for all nine bar exam prep course brands we track, month by month, from searches in United States.

Kaplan and Themis Bar Review among bar exam prep courses in the United States, by month

Share of searches by month for Themis Bar Review, Kaplan. The figures are in the table below the chart.

View monthly share of searches table
MonthBarbriAdaptiBarThemis Bar ReviewBarMaxKaplanHelix Bar ReviewSeperacQuimbeeUWorld
Oct 202557.2%20.9%9.2%9.3%0.67%0.67%1.7%0.16%0.09%
Nov 202554.5%24.4%10.7%8.9%0.53%0.64%0.18%0.12%0.12%
Dec 202549.2%32.9%8.7%8%0.47%0.38%0.13%0.09%0.09%
Jan 202637.4%37.4%12.1%11.1%0.81%0.81%0.24%0.08%0.12%
Feb 202634.5%42.4%11.1%10.3%0.61%0.74%0.21%0.1%0.1%
Mar 202654.4%19.9%13.1%10.8%0.42%0.96%0.22%0.06%0.1%
Apr 202649.6%27.1%13.4%8.1%0.59%0.71%0.38%0.09%0.13%
May 202644.5%36.4%12.9%4.8%0.43%0.53%0.23%0.05%0.12%
Jun 202634.9%52.1%8.7%3.1%0.51%0.41%0.18%0.03%0.09%
Jul 202623.9%65.2%6.4%3.2%0.52%0.42%0.23%0.02%0.08%
Aug 202659.5%11.8%12.2%14.5%1.1%0.69%0.16%0.1%0.1%
Sep 202652.7%19.2%15.1%10.5%1.1%0.76%0.41%0.09%0.09%

How has the Kaplan and Themis Bar Review comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bar exam prep courses in September 2026?

3 changes

  1. In September 2026, AdaptiBar overtook BarMax and Themis Bar Review to rank 2nd among bar exam prep courses in the United States, with 19.2% of the searches.

  2. In September 2026, Themis Bar Review gained share of searches among bar exam prep courses in the United States, from 12.2% to 15.1%.

  3. Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kaplan’s and Themis Bar Review’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaplan

1 branded search term

  • kaplan bar review

Themis Bar Review

2 branded search terms

  • themis bar
  • themis bar review

How the Brand Demand Index is measured

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