Bar exam prep courses in the United States:Which are most popular?

Name: Bar exam prep courses in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Barbri was the most searched bar exam prep course brand in the United States, accounting for 52.7% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Barbri and Kaplan showed up in every answer. Barbri was recommended most often, coming first in one out of five responses.

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Top bar exam prep courses in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Barbri and Kaplan appeared every time. Barbri was recommended most often, coming first in one out of five answers. Kaplan was second, and Themis Bar Review was third. AdaptiBar, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Barbri	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Kaplan	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Themis Bar Review	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
UWorld	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Helix Bar Review	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Quimbee	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
AdaptiBar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BarMax	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Seperac	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Barbri5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Themis Bar Review4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Helix Bar Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quimbee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AdaptiBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BarMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seperac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bar exam prep courses

5 answers

Asked ChatGPT
“What's the best bar prep course?”
1. 1Themis Bar Review
2. 2UWorld
3. 3Barbri
4. 4Kaplan
5. 5Helix Bar Review
Asked ChatGPT
“Which bar review course has the highest pass rate?”
Asked ChatGPT
“Is an expensive bar prep course worth it?”
1. 1Themis Bar Review
2. 2Barbri
3. 3Kaplan
4. 4UWorld
Searched Google, AI Overview
“bar exam prep”
1. 1Barbri
2. 2Kaplan
Searched Google, AI Overview
“bar review course”
1. 1Kaplan
2. 2Barbri
3. 3Themis Bar Review
4. 4Quimbee
5. 5UWorld

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which bar exam prep courses do people search for most?

This chart shows how often people search Google for each bar exam prep course brand by name. Each line represents a brand's share of searches for all nine bar exam prep course brands we track, month by month, from searches in United States.

Share of searches among bar exam prep courses in the United States, by month

Month	Barbri	AdaptiBar	Themis Bar Review	BarMax	Kaplan	Helix Bar Review	Seperac	Quimbee	UWorld
Oct 2025	57.2%	20.9%	9.2%	9.3%	0.67%	0.67%	1.7%	0.16%	0.09%
Nov 2025	54.5%	24.4%	10.7%	8.9%	0.53%	0.64%	0.18%	0.12%	0.12%
Dec 2025	49.2%	32.9%	8.7%	8%	0.47%	0.38%	0.13%	0.09%	0.09%
Jan 2026	37.4%	37.4%	12.1%	11.1%	0.81%	0.81%	0.24%	0.08%	0.12%
Feb 2026	34.5%	42.4%	11.1%	10.3%	0.61%	0.74%	0.21%	0.1%	0.1%
Mar 2026	54.4%	19.9%	13.1%	10.8%	0.42%	0.96%	0.22%	0.06%	0.1%
Apr 2026	49.6%	27.1%	13.4%	8.1%	0.59%	0.71%	0.38%	0.09%	0.13%
May 2026	44.5%	36.4%	12.9%	4.8%	0.43%	0.53%	0.23%	0.05%	0.12%
Jun 2026	34.9%	52.1%	8.7%	3.1%	0.51%	0.41%	0.18%	0.03%	0.09%
Jul 2026	23.9%	65.2%	6.4%	3.2%	0.52%	0.42%	0.23%	0.02%	0.08%
Aug 2026	59.5%	11.8%	12.2%	14.5%	1.1%	0.69%	0.16%	0.1%	0.1%
Sep 2026	52.7%	19.2%	15.1%	10.5%	1.1%	0.76%	0.41%	0.09%	0.09%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Barbri	52.7%	18.1K	0%	-6.8 points
2, moved from 4th to 2nd	AdaptiBar	19.2%	6.6K	+83.3%	+7.4 pointsmoved from 4th to 2nd
3, held 3rd	Themis Bar Review	15.1%	5.2K	+40.5%	+3 points
4, moved from 2nd to 4th	BarMax	10.5%	3.6K	-18.2%	-4 pointsmoved from 2nd to 4th
5, held 5th	Kaplan	1.1%	390	+21.9%	+0.1 points
6, held 6th	Helix Bar Review	0.76%	260	+23.8%	+0.1 points
7, held 7th	Seperac	0.41%	140	+180%	+0.2 points
8, held 8th	Quimbee	0.09%	30	0%	0 points
9, held 9th	UWorld	0.09%	30	0%	0 points

1.Barbri
52.7%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -6.8 points.
2.AdaptiBar
19.2%
Moved from 4th to 2nd. 6.6K estimated branded searches, +83.3% vs prior month. Share +7.4 points.
3.Themis Bar Review
15.1%
Held 3rd. 5.2K estimated branded searches, +40.5% vs prior month. Share +3 points.
4.BarMax
10.5%
Moved from 2nd to 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -4 points.
5.Kaplan
1.1%
Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.
6.Helix Bar Review
0.76%
Held 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.
7.Seperac
0.41%
Held 7th. 140 estimated branded searches, +180% vs prior month. Share +0.2 points.
8.Quimbee
0.09%
Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
9.UWorld
0.09%
Held 9th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among bar exam prep courses in the United States?

9 brands

In September 2026, Barbri was the most searched among bar exam prep course brands in the United States, with an estimated 18.1K branded searches, 52.7% of all searches for the nine we track. AdaptiBar is in 2nd place, 33.5 percentage points behind at 19.2%.

United States bar exam prep courses, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Barbri	57.2% → 52.7%	59.5%Aug 2026	23.9%Jul 2026	1st
AdaptiBar	20.9% → 19.2%	65.2%Jul 2026	11.8%Aug 2026	2nd
Themis Bar Review	9.2% → 15.1%	15.1%Sep 2026	6.4%Jul 2026	4th → 3rd
BarMax	9.3% → 10.5%	14.5%Aug 2026	3.1%Jun 2026	3rd → 4th
Kaplan	0.67% → 1.1%	1.1%Sep 2026	0.42%Mar 2026	7th → 5th
Helix Bar Review	0.67% → 0.76%	0.96%Mar 2026	0.38%Dec 2025	6th
Seperac	1.7% → 0.41%	1.7%Oct 2025	0.13%Dec 2025	5th → 7th
Quimbee	0.16% → 0.09%	0.16%Oct 2025	0.02%Jul 2026	8th
UWorld	0.09%	0.13%Apr 2026	0.08%Jul 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Barbri’s share of searches among bar exam prep courses in the United States decreased from 57.2% to 52.7%.
Across the 12 months ending September 2026, AdaptiBar’s share of searches among bar exam prep courses in the United States decreased from 20.9% to 19.2%.
Across the 12 months ending September 2026, Themis Bar Review’s share of searches among bar exam prep courses in the United States increased from 9.2% to 15.1%.
Across the 12 months ending September 2026, BarMax’s share of searches among bar exam prep courses in the United States increased from 9.3% to 10.5%.
Across the 12 months ending September 2026, Seperac’s share of searches among bar exam prep courses in the United States decreased from 1.7% to 0.41%.
Across the 12 months ending September 2026, Barbri’s share of searches among bar exam prep courses in the United States peaked at 59.5% in August 2026 and was lowest at 23.9% in July 2026.
Across the 12 months ending September 2026, AdaptiBar’s share of searches among bar exam prep courses in the United States peaked at 65.2% in July 2026 and was lowest at 11.8% in August 2026.
Across the 12 months ending September 2026, Themis Bar Review’s share of searches among bar exam prep courses in the United States peaked at 15.1% in September 2026 and was lowest at 6.4% in July 2026.
Across the 12 months ending September 2026, BarMax’s share of searches among bar exam prep courses in the United States peaked at 14.5% in August 2026 and was lowest at 3.1% in June 2026.
Across the 12 months ending September 2026, Seperac’s share of searches among bar exam prep courses in the United States peaked at 1.7% in October 2025 and was lowest at 0.13% in December 2025.
Across the 12 months ending September 2026, Themis Bar Review rose from 4th to 3rd among bar exam prep courses in the United States.
Across the 12 months ending September 2026, BarMax fell from 3rd to 4th among bar exam prep courses in the United States.
Across the 12 months ending September 2026, Kaplan rose from 7th to 5th among bar exam prep courses in the United States.
Across the 12 months ending September 2026, Seperac fell from 5th to 7th among bar exam prep courses in the United States.
Across the 12 months ending September 2026, Helix Bar Review, Quimbee and UWorld held steady: their share of searches among bar exam prep courses in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States bar exam prep courses in September 2026?

8 changes

In September 2026, AdaptiBar overtook BarMax and Themis Bar Review to rank 2nd among bar exam prep courses in the United States, with 19.2% of the searches.
In September 2026, Themis Bar Review gained share of searches among bar exam prep courses in the United States, from 12.2% to 15.1%.
In September 2026, Barbri lost share of searches among bar exam prep courses in the United States, from 59.5% to 52.7%.
In September 2026, BarMax lost share of searches among bar exam prep courses in the United States, from 14.5% to 10.5%.
Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026.
Estimated monthly branded searches for Seperac in the United States fell 86% over 12 measured months, from 1K to 140 in September 2026.
Estimated monthly branded searches for Quimbee in the United States fell 66.7% over 12 measured months, from 90 to 30 in September 2026.
Estimated monthly branded searches for UWorld in the United States fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted for bar exam prep courses?

10 search terms

Each brand's share of searches among bar exam prep courses comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.