How popular isKaplan?
In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 20.5% of all United States securities exam prep searches, placing Kaplan second out of five brands. When we asked both ChatGPT and Google AI Overviews about securities exam prep, Kaplan appeared in all answers and was the most recommended of the five.
Kaplan is the second most searched of 5 competitors and the most recommended in AI answers.
Knopman MarksShare of searches 48.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
KaplanShare of searches 20.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PassPerfectShare of searches 18.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Securities Training CorporationShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
AchievableShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top securities exam prep in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. Kaplan is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Achievable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Securities Training Corporation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knopman Marks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PassPerfect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about securities exam prep
5 answers
Asked ChatGPT
“What's the best way to study for the Series 7?”
Asked ChatGPT
“Which Series 7 prep course is worth paying for?”
Asked ChatGPT
“What's the best study material for the SIE exam?”
Searched Google, AI Overview
“series 7 study guide”
Searched Google, AI Overview
“series 7 exam prep”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Which securities exam prep compete with Kaplan?
Share of searches by month for Knopman Marks, Kaplan, PassPerfect, Securities Training Corporation, Achievable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knopman Marks | Kaplan | PassPerfect | Securities Training Corporation | Achievable |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 20.6% | 21.1% | 7.7% | 4.2% |
| Nov 2025 | 45.3% | 22.1% | 19.9% | 8.8% | 4% |
| Dec 2025 | 41.1% | 24.5% | 22.1% | 8% | 4.4% |
| Jan 2026 | 42.1% | 25.6% | 19.2% | 8.5% | 4.7% |
| Feb 2026 | 43.2% | 23.5% | 19.7% | 8.8% | 4.8% |
| Mar 2026 | 47.5% | 21.7% | 18.2% | 8.1% | 4.4% |
| Apr 2026 | 49% | 20.9% | 18.8% | 6.8% | 4.6% |
| May 2026 | 45.6% | 25.7% | 17.5% | 6.3% | 4.9% |
| Jun 2026 | 47.2% | 21.6% | 18.1% | 8% | 5% |
| Jul 2026 | 61% | 16% | 13.4% | 5.9% | 3.7% |
| Aug 2026 | 51.6% | 19.3% | 16.1% | 8.5% | 4.5% |
| Sep 2026 | 48.3% | 20.5% | 18.5% | 8.2% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 9.4K | -18.3% | -3.3 points | |
| 2, held 2nd | 20.5% | 4K | -7% | +1.3 points | |
| 3, held 3rd | 18.5% | 3.6K | 0% | +2.3 points | |
| 4, held 4th | 8.2% | 1.6K | -15.8% | -0.3 points | |
| 5, held 5th | 4.5% | 880 | -12% | 0 points |
48.3%
Held 1st. 9.4K estimated branded searches, -18.3% vs prior month. Share -3.3 points.
2.
Kaplan20.5%
Held 2nd. 4K estimated branded searches, -7% vs prior month. Share +1.3 points.
18.5%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +2.3 points.
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
4.5%
Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare popularity between Kaplan and its closest rivals
Every comparison with Kaplan
42 comparisons
- AceableAgent vs Kaplan
- Champions School of Real Estate vs Kaplan
- Colibri Real Estate vs Kaplan
- Kaplan vs McKissock
- Kaplan vs RealEstateU
- Kaplan vs The CE Shop
- Kaplan vs PrepAgent
- Jack Westin vs Kaplan
- Kaplan vs Knopman Marks
- Kaplan vs PassPerfect
- Archer Review vs Kaplan
- Hurst Review vs Kaplan
- Kaplan vs Level Up RN
- Kaplan vs NurseAchieve
- Kaplan vs NURSING.com
- Kaplan vs Simple Nursing
- Kaplan vs UWorld
- 7Sage vs Kaplan
- Blueprint Prep vs Kaplan
- Kaplan vs LawHub
- Kaplan vs LSAT Demon
- Kaplan vs PowerScore
- AD Banker vs Kaplan
- ExamFX vs Kaplan
- Kaplan vs Van Education Center
- Kaplan vs WebCE
- Kaplan vs Xcel Solutions
- Kaplan vs Securities Training Corporation
- Kaplan vs The Princeton Review
- Achievable vs Kaplan
- AMBOSS vs Kaplan
- Boards and Beyond vs Kaplan
- Kaplan vs Lecturio
- Kaplan vs Pathoma
- Kaplan vs Sketchy
- AdaptiBar vs Kaplan
- Barbri vs Kaplan
- BarMax vs Kaplan
- Kaplan vs Themis Bar Review
- ATI vs Kaplan
- Helix Bar Review vs Kaplan
- Kaplan vs Seperac
How has branded search demand for Kaplan changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
- Across the 12 months ending September 2026, Kaplan’s share of searches among securities exam prep in the United States peaked at 25.7% in May 2026 and was lowest at 16% in July 2026.
- Across the 12 months ending September 2026, Kaplan rose from 3rd to 2nd among securities exam prep in the United States.
How did search popularity change for United States securities exam prep in September 2026?
3 changes
In September 2026, PassPerfect gained share of searches among securities exam prep in the United States, from 16.1% to 18.5%.
In September 2026, Kaplan gained share of searches among securities exam prep in the United States, from 19.3% to 20.5%.
In September 2026, Knopman Marks lost share of searches among securities exam prep in the United States, from 51.6% to 48.3%.
How are Kaplan’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kaplan bar review
- kaplan insurance license
- kaplan lsat
- kaplan mcat
- kaplan nclex
- kaplan real estate
- kaplan series 65
- kaplan series 7
- kaplan step 1
- kaplan usmle
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Where does Kaplan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| LSAT prep courses | 5th of 7 | 1% | Show ranking |
| Real estate license schools | 6th of 9 | 5.6% | Show ranking |
| Insurance license courses | 5th of 5 | 1.2% | Show ranking |
| NCLEX prep courses | 8th of 9 | 1.8% | Show ranking |
| USMLE prep courses | 7th of 7 | 0.74% | Show ranking |
| MCAT prep courses | 3rd of 5 | 14.9% | Show ranking |
| Bar exam prep courses | 5th of 9 | 1.1% | Show ranking |
| Securities exam prep | 2nd of 5 | 20.5% | Shown above |
Is Kaplan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.