7Sage vs Kaplan:Which is more popular?
In September 2026, 7Sage had more branded searches than Kaplan among LSAT prep courses in the United States. 7Sage had about 40,500 branded searches, while Kaplan had 1,600. 7Sage made up 25.7% of all LSAT prep course searches we track, and Kaplan accounted for 1%. When we asked ChatGPT and Google AI Overviews about LSAT prep courses, 7Sage appeared in three of the five answers and Kaplan in two. 7Sage and Kaplan were each mentioned first in two of the four answers.
Who do people search for more?
7Sage, about 25 searches for every 1 for Kaplan
Who does AI mention more?
7Sage, mentioned in 3 of 5 answers, Kaplan in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top LSAT prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 7Sage was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. 7Sage and Kaplan were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- 7Sage1st
LawHub2nd
Kaplan3rd
Blueprint Prep4th
The Princeton Review5th
LSAT Demon6th
PowerScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LSAT prep courses
5 answers
Asked ChatGPT
“What's the best LSAT prep course?”
Asked ChatGPT
“How should I study for the LSAT on my own?”
Asked ChatGPT
“Is an online LSAT course worth paying for?”
Searched Google, AI Overview
“lsat prep course”
Searched Google, AI Overview
“lsat practice test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Share of searches by month for 7Sage, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | LawHub | LSAT Demon | 7Sage | Blueprint Prep | Kaplan | PowerScore | The Princeton Review |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 23.1% | 2.5% | 1.3% | 1.7% | 0.7% |
| Nov 2025 | 44.4% | 29.7% | 19.9% | 2.6% | 1.2% | 1.4% | 0.79% |
| Dec 2025 | 42.4% | 28.4% | 23.2% | 2.5% | 1.4% | 1.4% | 0.75% |
| Jan 2026 | 42.1% | 28.2% | 23% | 3.1% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Mar 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Apr 2026 | 39.7% | 32.5% | 21.7% | 2.9% | 1.3% | 1.3% | 0.71% |
| May 2026 | 34.9% | 34.9% | 23.3% | 3.1% | 1.7% | 1.3% | 0.71% |
| Jun 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Jul 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Aug 2026 | 38.1% | 31.2% | 25.5% | 2.3% | 1.2% | 1.2% | 0.63% |
| Sep 2026 | 38.4% | 31.4% | 25.7% | 1.8% | 1% | 1% | 0.56% |
How has the 7Sage and Kaplan comparison changed over the last 12 months?
3 findings
- 7Sage was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 7Sage’s share of searches among LSAT prep courses in the United States moved from 23.1% to 25.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Kaplan’s share of searches among LSAT prep courses in the United States moved from 1.3% to 1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for United States LSAT prep courses in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 7Sage’s and Kaplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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