Brandwave

How popular isKaplan?

In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 5.6% of all United States real estate license school searches, placing Kaplan sixth out of nine schools. When we asked both ChatGPT and Google AI Overviews about real estate license schools, Kaplan appeared in two of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Kaplan is the sixth most searched of 9 competitors and the third most recommended in AI answers.

  1. The CE ShopShare of searches 33.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Champions School of Real EstateShare of searches 15.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. AceableAgentShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Colibri Real EstateShare of searches 12.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. KaplanShare of searches 5.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

+4 more

Kaplan website (opens in a new tab)

Follow Kaplan and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top real estate license schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kaplan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kaplan is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The CE Shop1st
  2. AceableAgent2nd
  3. Kaplan3rd
  4. Champions School of Real Estate4th
  5. Colibri Real Estate–
  6. McKissock–
  7. RealEstateU–
  8. PrepAgent–
  9. Van Education Center–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The CE Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AceableAgent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaplan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Champions School of Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colibri Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McKissock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RealEstateU0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PrepAgent0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Van Education Center0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about real estate license schools

4 answers

  • Asked ChatGPT

    “What's the best online real estate school for getting my license?”

    1. 1AceableAgent
    2. 2Champions School of Real Estate
    3. 3The CE Shop

  • Asked ChatGPT

    “How do I get a real estate license, and which course should I take?”

    1. 1Kaplan
    2. 2The CE Shop

  • Asked ChatGPT

    “Which real estate exam prep course has the best pass rates?”

    1. 1The CE Shop
    2. 2AceableAgent
    3. 3Kaplan

  • Searched Google, AI Overview

    “real estate license”

    1. Searched Google, AI Overview

      “real estate school”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Which real estate license schools compete with Kaplan?

    Kaplan against real estate license schools in the United States, by month

    Share of searches by month for The CE Shop, Champions School of Real Estate, AceableAgent, Colibri Real Estate, McKissock, Kaplan, RealEstateU, PrepAgent. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe CE ShopChampions School of Real EstateAceableAgentColibri Real EstateMcKissockKaplanRealEstateUPrepAgentVan Education Center
    Oct 202526.8%16.7%16.7%11.2%7.5%6.1%6.1%7.5%1.5%
    Nov 202525%18.8%15.4%12.6%6.9%6.9%5.6%6.9%2%
    Dec 202527.5%17.2%14.1%11.5%9.4%6.3%5.1%6.3%2.8%
    Jan 202627.9%17.4%14.3%11.7%9.5%6.4%5.2%6.4%1.3%
    Feb 202626.8%16.8%13.7%13.7%9.2%7.5%5%6.1%1.2%
    Mar 202629%14.8%14.8%14.8%8.1%6.6%5.4%5.4%1%
    Apr 202634.1%14.2%14.2%14.2%6.4%6.4%4.3%5.2%1%
    May 202636.2%15.1%12.4%12.4%8.3%5.5%4.5%4.5%1.1%
    Jun 202632.9%16.5%13.6%11.1%9%6%4.9%4.9%0.98%
    Jul 202631.3%15.8%15.8%12.8%7%5.7%4.7%5.7%1.1%
    Aug 202629.7%17.9%14.7%14.7%6.6%5.4%5.4%4.4%1.3%
    Sep 202633.9%15.5%12.6%12.6%8.4%5.6%5.6%4.6%1.1%

    1. 1.The CE Shop

      33.9%

      Held 1st. 48.6K estimated branded searches, +8.2% vs prior month. Share +4.1 points.

    2. 2.Champions School of Real Estate

      15.5%

      Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

    3. 3.AceableAgent

      12.6%

      Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

    4. 4.Colibri Real Estate

      12.6%

      Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

    5. 5.McKissock

      8.4%

      Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

    6. 6.Kaplan

      5.6%

      Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

    7. 7.RealEstateU

      5.6%

      Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

    8. 8.PrepAgent

      4.6%

      Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

    9. 9.Van Education Center

      1.1%

      Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

    Compare popularity between Kaplan and its closest rivals

    Every comparison with Kaplan

    42 comparisons

    How has branded search demand for Kaplan changed in the United States over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
    • Across the 12 months ending September 2026, Kaplan’s share of searches among real estate license schools in the United States peaked at 7.5% in February 2026 and was lowest at 5.4% in August 2026.
    • Across the 12 months ending September 2026, Kaplan rose from 7th to 6th among real estate license schools in the United States.

    How did search popularity change for United States real estate license schools in September 2026?

    6 changes

    1. In September 2026, The CE Shop gained share of searches among real estate license schools in the United States, from 29.7% to 33.9%.

    2. In September 2026, McKissock gained share of searches among real estate license schools in the United States, from 6.6% to 8.4%.

    3. In September 2026, Champions School of Real Estate lost share of searches among real estate license schools in the United States, from 17.9% to 15.5%.

    4. In September 2026, AceableAgent lost share of searches among real estate license schools in the United States, from 14.7% to 12.6%.

    5. In September 2026, Colibri Real Estate lost share of searches among real estate license schools in the United States, from 14.7% to 12.6%.

    6. Estimated monthly branded searches for PrepAgent in the United States fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

    How are Kaplan’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • kaplan bar review
    • kaplan insurance license
    • kaplan lsat
    • kaplan mcat
    • kaplan nclex
    • kaplan real estate
    • kaplan series 65
    • kaplan series 7
    • kaplan step 1
    • kaplan usmle

    Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Kaplan compete?

    Kaplan is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    LSAT prep courses5th of 71%Show ranking
    Real estate license schools6th of 95.6%Shown above
    Insurance license courses5th of 51.2%Show ranking
    NCLEX prep courses8th of 91.8%Show ranking
    USMLE prep courses7th of 70.74%Show ranking
    MCAT prep courses3rd of 514.9%Show ranking
    Bar exam prep courses5th of 91.1%Show ranking
    Securities exam prep2nd of 520.5%Show ranking
    Creator with pink hair and a pink jacket

    Is Kaplan your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free