Brandwave

Kaplan vs Seperac:Which is more popular?

In September 2026, Kaplan had more branded searches than Seperac among bar exam prep courses in the United States. Kaplan had about 390 branded searches, while Seperac had 140. Kaplan made up 1.1% of all bar exam prep course searches we track, and Seperac accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about bar exam prep courses, Kaplan appeared in all five answers and Seperac in none.

Among bar exam prep courses in the United States in September 2026

Who do people search for more?

Kaplan, about 3 searches for every 1 for Seperac

Kaplan 390 searchesSeperac 140 searches

Who does AI mention more?

Kaplan, mentioned in every answer we collected

Kaplan in 5 of 5Seperac in 0 of 5

Who does AI recommend more?

Kaplan, the only one of the two named

Kaplan first in 5Seperac never named

Follow Kaplan vs Seperac and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top bar exam prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. Seperac did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barbri1st
  2. Kaplan2nd
  3. Themis Bar Review3rd
  4. UWorld4th
  5. Quimbee5th
  6. Helix Bar Review6th
  7. AdaptiBar–
  8. BarMax–
  9. Seperac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barbri5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Themis Bar Review4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helix Bar Review1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quimbee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AdaptiBar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BarMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seperac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bar exam prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Kaplan or Seperac more popular in search?

This chart shows how often people search Google for Kaplan and Seperac by name. Each line represents a brand's share of searches for all nine bar exam prep course brands we track, month by month, from searches in United States.

Kaplan and Seperac among bar exam prep courses in the United States, by month

Share of searches by month for Kaplan, Seperac. The figures are in the table below the chart.

View monthly share of searches table
MonthBarbriAdaptiBarThemis Bar ReviewBarMaxKaplanHelix Bar ReviewSeperacQuimbeeUWorld
Oct 202557.2%20.9%9.2%9.3%0.67%0.67%1.7%0.16%0.09%
Nov 202554.5%24.4%10.7%8.9%0.53%0.64%0.18%0.12%0.12%
Dec 202549.2%32.9%8.7%8%0.47%0.38%0.13%0.09%0.09%
Jan 202637.4%37.4%12.1%11.1%0.81%0.81%0.24%0.08%0.12%
Feb 202634.5%42.4%11.1%10.3%0.61%0.74%0.21%0.1%0.1%
Mar 202654.4%19.9%13.1%10.8%0.42%0.96%0.22%0.06%0.1%
Apr 202649.6%27.1%13.4%8.1%0.59%0.71%0.38%0.09%0.13%
May 202644.5%36.4%12.9%4.8%0.43%0.53%0.23%0.05%0.12%
Jun 202634.9%52.1%8.7%3.1%0.51%0.41%0.18%0.03%0.09%
Jul 202623.9%65.2%6.4%3.2%0.52%0.42%0.23%0.02%0.08%
Aug 202659.5%11.8%12.2%14.5%1.1%0.69%0.16%0.1%0.1%
Sep 202652.7%19.2%15.1%10.5%1.1%0.76%0.41%0.09%0.09%

How has the Kaplan and Seperac comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Kaplan took it in November 2025.
  • Across the 12 months ending September 2026, Kaplan’s share of searches among bar exam prep courses in the United States moved from 0.67% to 1.1%, and its estimated monthly branded searches held steady at 390.
  • Across the 12 months ending September 2026, Seperac’s share of searches among bar exam prep courses in the United States moved from 1.7% to 0.41%, and its estimated monthly branded searches moved from 1K to 140.

How did search popularity change for United States bar exam prep courses in September 2026?

2 changes

  1. Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026.

  2. Estimated monthly branded searches for Seperac in the United States fell 86% over 12 measured months, from 1K to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kaplan’s and Seperac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaplan

1 branded search term

  • kaplan bar review

Seperac

1 branded search term

  • seperac

How the Brand Demand Index is measured

Other head-to-heads among bar exam prep courses

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free