Brandwave

Kaplan vs PrepAgent:Which is more popular?

In September 2026, Kaplan had more branded searches than PrepAgent among real estate license schools in the United States. Kaplan had about 8,100 branded searches, while PrepAgent had 6,600. Kaplan made up 5.6% of all real estate license school searches we track, and PrepAgent accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about real estate license schools, Kaplan appeared in two of the four answers and PrepAgent in none.

Among real estate license schools in the United States in September 2026

Who do people search for more?

Kaplan, about 23% more searches than PrepAgent

Kaplan 8.1K searchesPrepAgent 6.6K searches

Who does AI mention more?

Kaplan, mentioned in 2 of 4 answers, PrepAgent in 0

Kaplan in 2 of 4PrepAgent in 0 of 4

Who does AI recommend more?

Kaplan, the only one of the two named

Kaplan first in 2PrepAgent never named

Follow Kaplan vs PrepAgent and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top real estate license schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kaplan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PrepAgent did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The CE Shop1st
  2. AceableAgent2nd
  3. Kaplan3rd
  4. Champions School of Real Estate4th
  5. Colibri Real Estate–
  6. McKissock–
  7. RealEstateU–
  8. PrepAgent–
  9. Van Education Center–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The CE Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AceableAgent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaplan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Champions School of Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colibri Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McKissock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RealEstateU0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PrepAgent0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Van Education Center0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about real estate license schools

4 answers

  • Asked ChatGPT

    “What's the best online real estate school for getting my license?”

    1. 1AceableAgent
    2. 2Champions School of Real Estate
    3. 3The CE Shop

  • Asked ChatGPT

    “How do I get a real estate license, and which course should I take?”

    1. 1Kaplan
    2. 2The CE Shop

  • Asked ChatGPT

    “Which real estate exam prep course has the best pass rates?”

    1. 1The CE Shop
    2. 2AceableAgent
    3. 3Kaplan

  • Searched Google, AI Overview

    “real estate license”

    1. Searched Google, AI Overview

      “real estate school”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Is Kaplan or PrepAgent more popular in search?

    This chart shows how often people search Google for Kaplan and PrepAgent by name. Each line represents a brand's share of searches for all nine real estate license schools we track, month by month, from searches in United States.

    Kaplan and PrepAgent among real estate license schools in the United States, by month

    Share of searches by month for Kaplan, PrepAgent. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe CE ShopChampions School of Real EstateAceableAgentColibri Real EstateMcKissockKaplanRealEstateUPrepAgentVan Education Center
    Oct 202526.8%16.7%16.7%11.2%7.5%6.1%6.1%7.5%1.5%
    Nov 202525%18.8%15.4%12.6%6.9%6.9%5.6%6.9%2%
    Dec 202527.5%17.2%14.1%11.5%9.4%6.3%5.1%6.3%2.8%
    Jan 202627.9%17.4%14.3%11.7%9.5%6.4%5.2%6.4%1.3%
    Feb 202626.8%16.8%13.7%13.7%9.2%7.5%5%6.1%1.2%
    Mar 202629%14.8%14.8%14.8%8.1%6.6%5.4%5.4%1%
    Apr 202634.1%14.2%14.2%14.2%6.4%6.4%4.3%5.2%1%
    May 202636.2%15.1%12.4%12.4%8.3%5.5%4.5%4.5%1.1%
    Jun 202632.9%16.5%13.6%11.1%9%6%4.9%4.9%0.98%
    Jul 202631.3%15.8%15.8%12.8%7%5.7%4.7%5.7%1.1%
    Aug 202629.7%17.9%14.7%14.7%6.6%5.4%5.4%4.4%1.3%
    Sep 202633.9%15.5%12.6%12.6%8.4%5.6%5.6%4.6%1.1%

    How has the Kaplan and PrepAgent comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States real estate license schools in September 2026?

    2 changes

    1. Estimated monthly branded searches for PrepAgent in the United States fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

    2. Estimated monthly branded searches for Kaplan in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Kaplan’s and PrepAgent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Kaplan

    1 branded search term

    • kaplan real estate

    PrepAgent

    1 branded search term

    • prepagent

    How the Brand Demand Index is measured

    Other head-to-heads among real estate license schools

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free