Brandwave

Kaplan vs McKissock:Which is more popular?

In September 2026, McKissock had more branded searches than Kaplan among real estate license schools in the United States. McKissock had about 12,100 branded searches, while Kaplan had 8,100. McKissock made up 8.4% of all real estate license school searches we track, and Kaplan accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about real estate license schools, Kaplan appeared in two of the four answers and McKissock in none.

Among real estate license schools in the United States in September 2026

Who do people search for more?

McKissock, about 49% more searches than Kaplan

McKissock 12.1K searchesKaplan 8.1K searches

Who does AI mention more?

Kaplan, mentioned in 2 of 4 answers, McKissock in 0

Kaplan in 2 of 4McKissock in 0 of 4

Who does AI recommend more?

Kaplan, the only one of the two named

Kaplan first in 2McKissock never named

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Top real estate license schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kaplan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McKissock did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The CE Shop1st
  2. AceableAgent2nd
  3. Kaplan3rd
  4. Champions School of Real Estate4th
  5. Colibri Real Estate–
  6. McKissock–
  7. RealEstateU–
  8. PrepAgent–
  9. Van Education Center–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The CE Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AceableAgent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaplan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Champions School of Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colibri Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McKissock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RealEstateU0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PrepAgent0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Van Education Center0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about real estate license schools

4 answers

  • Asked ChatGPT

    “What's the best online real estate school for getting my license?”

    1. 1AceableAgent
    2. 2Champions School of Real Estate
    3. 3The CE Shop

  • Asked ChatGPT

    “How do I get a real estate license, and which course should I take?”

    1. 1Kaplan
    2. 2The CE Shop

  • Asked ChatGPT

    “Which real estate exam prep course has the best pass rates?”

    1. 1The CE Shop
    2. 2AceableAgent
    3. 3Kaplan

  • Searched Google, AI Overview

    “real estate license”

    1. Searched Google, AI Overview

      “real estate school”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

    Is Kaplan or McKissock more popular in search?

    This chart shows how often people search Google for Kaplan and McKissock by name. Each line represents a brand's share of searches for all nine real estate license schools we track, month by month, from searches in United States.

    Kaplan and McKissock among real estate license schools in the United States, by month

    Share of searches by month for McKissock, Kaplan. The figures are in the table below the chart.

    View monthly share of searches table
    MonthThe CE ShopChampions School of Real EstateAceableAgentColibri Real EstateMcKissockKaplanRealEstateUPrepAgentVan Education Center
    Oct 202526.8%16.7%16.7%11.2%7.5%6.1%6.1%7.5%1.5%
    Nov 202525%18.8%15.4%12.6%6.9%6.9%5.6%6.9%2%
    Dec 202527.5%17.2%14.1%11.5%9.4%6.3%5.1%6.3%2.8%
    Jan 202627.9%17.4%14.3%11.7%9.5%6.4%5.2%6.4%1.3%
    Feb 202626.8%16.8%13.7%13.7%9.2%7.5%5%6.1%1.2%
    Mar 202629%14.8%14.8%14.8%8.1%6.6%5.4%5.4%1%
    Apr 202634.1%14.2%14.2%14.2%6.4%6.4%4.3%5.2%1%
    May 202636.2%15.1%12.4%12.4%8.3%5.5%4.5%4.5%1.1%
    Jun 202632.9%16.5%13.6%11.1%9%6%4.9%4.9%0.98%
    Jul 202631.3%15.8%15.8%12.8%7%5.7%4.7%5.7%1.1%
    Aug 202629.7%17.9%14.7%14.7%6.6%5.4%5.4%4.4%1.3%
    Sep 202633.9%15.5%12.6%12.6%8.4%5.6%5.6%4.6%1.1%

    How has the Kaplan and McKissock comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States real estate license schools in September 2026?

    2 changes

    1. In September 2026, McKissock gained share of searches among real estate license schools in the United States, from 6.6% to 8.4%.

    2. Estimated monthly branded searches for Kaplan in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Kaplan’s and McKissock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Kaplan

    1 branded search term

    • kaplan real estate

    McKissock

    1 branded search term

    • mckissock

    How the Brand Demand Index is measured

    Other head-to-heads among real estate license schools

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