Brandwave

How popular isKaplan?

In September 2026, people searched for Kaplan by name about 23,700 times in the United States, a 13.2% decrease from the previous year. These searches made up 1.8% of all United States NCLEX prep course searches, placing Kaplan eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about NCLEX prep courses, Kaplan appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Kaplan is the eighth most searched of 9 competitors and the third most recommended in AI answers.

  1. Simple NursingShare of searches 46.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Archer ReviewShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Level Up RNShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. UWorldShare of searches 9.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. KaplanShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top NCLEX prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kaplan is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UWorld1st
  2. Archer Review2nd
  3. Kaplan3rd
  4. Hurst Review4th
  5. Simple Nursing5th
  6. ATI6th
  7. Level Up RN–
  8. NURSING.com–
  9. NurseAchieve–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Archer Review5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UWorld5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaplan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Nursing2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hurst Review2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ATI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Level Up RN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NURSING.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NurseAchieve0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about NCLEX prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which NCLEX prep courses compete with Kaplan?

Kaplan against NCLEX prep courses in the United States, by month

Share of searches by month for Simple Nursing, Archer Review, Level Up RN, UWorld, Hurst Review, NURSING.com, NurseAchieve, Kaplan. The figures are in the table below the chart.

View monthly share of searches table
MonthSimple NursingArcher ReviewLevel Up RNUWorldHurst ReviewNURSING.comNurseAchieveKaplanATI
Oct 202549.2%21.9%9.8%6.6%4.4%4.4%2%1.5%0.26%
Nov 202547.1%23.5%9.4%7.7%4.2%4.2%1.8%1.8%0.3%
Dec 202535.3%29.9%8.6%10.6%5.8%5.8%2%1.7%0.42%
Jan 202635.3%29.9%8.6%10.5%7.1%5.7%0.87%1.7%0.42%
Feb 202650.8%20.7%10.2%6.8%3.7%4.5%1.3%1.6%0.33%
Mar 202646.4%23.1%9.3%7.6%4.1%6.2%1.5%1.5%0.37%
Apr 202645%22.5%9%9%4.9%6%1.5%1.7%0.35%
May 202633.7%32.6%6.7%12.3%6.7%4.5%1.3%1.6%0.4%
Jun 202632.7%33.9%6.5%11.9%6.5%4.3%0.87%2.9%0.39%
Jul 202638.8%29%7.7%11.6%5.2%4.2%0.84%2.2%0.46%
Aug 202637.3%27.8%11.2%11.2%5%4.1%0.99%2.1%0.36%
Sep 202646.8%23.3%9.4%9.4%3.4%3.4%2.3%1.8%0.3%

  1. 1.Simple Nursing

    46.8%

    Held 1st. 49.5K estimated branded searches, +49.5% vs prior month. Share +9.5 points.

  2. 2.Archer Review

    23.3%

    Held 2nd. 24.7K estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Level Up RN

    9.4%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.UWorld

    9.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Hurst Review

    3.4%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.NURSING.com

    3.4%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.NurseAchieve

    2.3%

    Moved from 8th to 7th. 2.4K estimated branded searches, +172.7% vs prior month. Share +1.3 points.

  8. 8.Kaplan

    1.8%

    Moved from 7th to 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.ATI

    0.3%

    Held 9th. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Kaplan and its closest rivals

Every comparison with Kaplan

42 comparisons

How has branded search demand for Kaplan changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K.
  • Across the 12 months ending September 2026, Kaplan’s share of searches among NCLEX prep courses in the United States peaked at 2.9% in June 2026 and was lowest at 1.5% in March 2026.

How did search popularity change for United States NCLEX prep courses in September 2026?

6 changes

  1. In September 2026, NurseAchieve overtook Kaplan to rank 7th among NCLEX prep courses in the United States, with 2.3% of the searches.

  2. In September 2026, Simple Nursing gained share of searches among NCLEX prep courses in the United States, from 37.3% to 46.8%.

  3. In September 2026, Archer Review lost share of searches among NCLEX prep courses in the United States, from 27.8% to 23.3%.

  4. In September 2026, Level Up RN lost share of searches among NCLEX prep courses in the United States, from 11.2% to 9.4%.

  5. In September 2026, UWorld lost share of searches among NCLEX prep courses in the United States, from 11.2% to 9.4%.

  6. In September 2026, Hurst Review lost share of searches among NCLEX prep courses in the United States, from 5% to 3.4%.

How are Kaplan’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kaplan bar review
  • kaplan insurance license
  • kaplan lsat
  • kaplan mcat
  • kaplan nclex
  • kaplan real estate
  • kaplan series 65
  • kaplan series 7
  • kaplan step 1
  • kaplan usmle

Do you work for Kaplan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kaplan compete?

Kaplan is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LSAT prep courses5th of 71%Show ranking
Real estate license schools6th of 95.6%Show ranking
Insurance license courses5th of 51.2%Show ranking
NCLEX prep courses8th of 91.8%Shown above
USMLE prep courses7th of 70.74%Show ranking
MCAT prep courses3rd of 514.9%Show ranking
Bar exam prep courses5th of 91.1%Show ranking
Securities exam prep2nd of 520.5%Show ranking
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Is Kaplan your brand?

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