ExamFX vs Kaplan:Which is more popular?
In September 2026, ExamFX had more branded searches than Kaplan among insurance license courses in the United States. ExamFX had about 49,500 branded searches, while Kaplan had 1,600. ExamFX made up 38.3% of all insurance license course searches we track, and Kaplan accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about insurance license courses, Kaplan appeared in four of the five answers and ExamFX in three. ExamFX and Kaplan were each mentioned first in two of the four answers.
Who do people search for more?
ExamFX, about 31 searches for every 1 for Kaplan
Who does AI mention more?
Kaplan, mentioned in 4 of 5 answers, ExamFX in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top insurance license courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ExamFX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ExamFX and Kaplan were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kaplan1st
- ExamFX2nd
WebCE3rd
Xcel Solutions4th
AD Banker5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ExamFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WebCE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xcel Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AD Banker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about insurance license courses
5 answers
Asked ChatGPT
“What's the best online course for getting an insurance license?”
Asked ChatGPT
“How do I study for the life and health insurance exam?”
Asked ChatGPT
“Which insurance pre-licensing course should I take?”
Searched Google, AI Overview
“insurance license course”
Searched Google, AI Overview
“insurance pre licensing course”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Share of searches by month for ExamFX, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | ExamFX | WebCE | Xcel Solutions | AD Banker | Kaplan |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 26.1% | 26.1% | 7.8% | 1% |
| Nov 2025 | 40.3% | 22.1% | 27% | 9.9% | 0.81% |
| Dec 2025 | 38.3% | 25.6% | 25.6% | 9.4% | 1% |
| Jan 2026 | 35.5% | 23.7% | 29% | 10.6% | 1.1% |
| Feb 2026 | 38.4% | 25.7% | 25.7% | 9.4% | 0.78% |
| Mar 2026 | 40.9% | 22.4% | 27.4% | 8.2% | 1.1% |
| Apr 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| May 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| Jun 2026 | 36.3% | 24.2% | 29.7% | 8.9% | 0.95% |
| Jul 2026 | 36.2% | 24.2% | 29.6% | 8.8% | 1.2% |
| Aug 2026 | 38.5% | 21.1% | 31.5% | 7.7% | 1.2% |
| Sep 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
How has the ExamFX and Kaplan comparison changed over the last 12 months?
3 findings
- ExamFX was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ExamFX’s share of searches among insurance license courses in the United States moved from 39% to 38.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Kaplan’s share of searches among insurance license courses in the United States moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for United States insurance license courses in September 2026?
1 change
Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ExamFX’s and Kaplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insurance license courses
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