Kaplan vs WebCE:Which is more popular?
In September 2026, WebCE had more branded searches than Kaplan among insurance license courses in the United States. WebCE had about 33,100 branded searches, while Kaplan had 1,600. WebCE made up 25.6% of all insurance license course searches we track, and Kaplan accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about insurance license courses, Kaplan appeared in four of the five answers and WebCE in two. Kaplan was mentioned before WebCE in three out of four answers.
Who do people search for more?
WebCE, about 21 searches for every 1 for Kaplan
Who does AI mention more?
Kaplan, mentioned in 4 of 5 answers, WebCE in 2
Who does AI recommend more?
Kaplan, named ahead of WebCE in 3 of 4 answers
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Top insurance license courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. WebCE was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kaplan was listed before WebCE in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kaplan1st
ExamFX2nd- WebCE3rd
Xcel Solutions4th
AD Banker5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ExamFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WebCE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xcel Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AD Banker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about insurance license courses
5 answers
Asked ChatGPT
“What's the best online course for getting an insurance license?”
Asked ChatGPT
“How do I study for the life and health insurance exam?”
Asked ChatGPT
“Which insurance pre-licensing course should I take?”
Searched Google, AI Overview
“insurance license course”
Searched Google, AI Overview
“insurance pre licensing course”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Share of searches by month for WebCE, Kaplan. The figures are in the table below the chart.
View monthly share of searches table
| Month | ExamFX | WebCE | Xcel Solutions | AD Banker | Kaplan |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 26.1% | 26.1% | 7.8% | 1% |
| Nov 2025 | 40.3% | 22.1% | 27% | 9.9% | 0.81% |
| Dec 2025 | 38.3% | 25.6% | 25.6% | 9.4% | 1% |
| Jan 2026 | 35.5% | 23.7% | 29% | 10.6% | 1.1% |
| Feb 2026 | 38.4% | 25.7% | 25.7% | 9.4% | 0.78% |
| Mar 2026 | 40.9% | 22.4% | 27.4% | 8.2% | 1.1% |
| Apr 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| May 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| Jun 2026 | 36.3% | 24.2% | 29.7% | 8.9% | 0.95% |
| Jul 2026 | 36.2% | 24.2% | 29.6% | 8.8% | 1.2% |
| Aug 2026 | 38.5% | 21.1% | 31.5% | 7.7% | 1.2% |
| Sep 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
How has the Kaplan and WebCE comparison changed over the last 12 months?
3 findings
- WebCE was ahead of Kaplan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kaplan’s share of searches among insurance license courses in the United States moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States moved from 26.1% to 25.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United States insurance license courses in September 2026?
1 change
In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kaplan’s and WebCE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among insurance license courses
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