How popular isWebCE?
In September 2026, people searched for WebCE by name about 33,100 times in the United States, an 18.3% decrease from the previous year. These searches made up 25.6% of all United States insurance license course searches, placing WebCE second out of five brands. When we asked both ChatGPT and Google AI Overviews about insurance license courses, WebCE appeared in two of the five answers and was the third most recommended of the five.
WebCE is the second most searched of 5 competitors and the third most recommended in AI answers.
ExamFXShare of searches 38.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
WebCEShare of searches 25.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Xcel SolutionsShare of searches 25.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
AD BankerShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KaplanShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top insurance license courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WebCE was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. WebCE is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kaplan1st
ExamFX2nd
WebCE3rd
Xcel Solutions4th
AD Banker5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ExamFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WebCE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xcel Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AD Banker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about insurance license courses
5 answers
Asked ChatGPT
“What's the best online course for getting an insurance license?”
Asked ChatGPT
“How do I study for the life and health insurance exam?”
Asked ChatGPT
“Which insurance pre-licensing course should I take?”
Searched Google, AI Overview
“insurance license course”
Searched Google, AI Overview
“insurance pre licensing course”
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Which insurance license courses compete with WebCE?
Share of searches by month for ExamFX, WebCE, Xcel Solutions, AD Banker. The figures are in the table below the chart.
View monthly share of searches table
| Month | ExamFX | WebCE | Xcel Solutions | AD Banker | Kaplan |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 26.1% | 26.1% | 7.8% | 1% |
| Nov 2025 | 40.3% | 22.1% | 27% | 9.9% | 0.81% |
| Dec 2025 | 38.3% | 25.6% | 25.6% | 9.4% | 1% |
| Jan 2026 | 35.5% | 23.7% | 29% | 10.6% | 1.1% |
| Feb 2026 | 38.4% | 25.7% | 25.7% | 9.4% | 0.78% |
| Mar 2026 | 40.9% | 22.4% | 27.4% | 8.2% | 1.1% |
| Apr 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| May 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| Jun 2026 | 36.3% | 24.2% | 29.7% | 8.9% | 0.95% |
| Jul 2026 | 36.2% | 24.2% | 29.6% | 8.8% | 1.2% |
| Aug 2026 | 38.5% | 21.1% | 31.5% | 7.7% | 1.2% |
| Sep 2026 | 38.3% | 25.6% | 25.6% | 9.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 49.5K | -18.2% | -0.3 points | |
| 2, moved from 3rd to 2nd | 25.6% | 33.1K | 0% | +4.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.6% | 33.1K | -33.1% | -5.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.4% | 12.1K | 0% | +1.6 points | |
| 5, held 5th | 1.2% | 1.6K | -15.8% | 0 points |
1.
ExamFX38.3%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
2.
WebCE25.6%
Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +4.5 points.
25.6%
Moved from 2nd to 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -5.9 points.
9.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
5.
Kaplan1.2%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Compare popularity between WebCE and its closest rivals
Every comparison with WebCE
4 comparisons
How has branded search demand for WebCE changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WebCE in the United States fell from 40.5K to 33.1K.
- Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States decreased from 26.1% to 25.6%.
- Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States peaked at 26.1% in October 2025 and was lowest at 21.1% in August 2026.
How did search popularity change for United States insurance license courses in September 2026?
4 changes

In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches.

In September 2026, AD Banker gained share of searches among insurance license courses in the United States, from 7.7% to 9.4%.

In September 2026, Xcel Solutions lost share of searches among insurance license courses in the United States, from 31.5% to 25.6%.

Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are WebCE’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using WebCE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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