Brandwave

AD Banker vs ExamFX:Which is more popular?

In September 2026, ExamFX had more branded searches than AD Banker among insurance license courses in the United States. ExamFX had about 49,500 branded searches, while AD Banker had 12,100. ExamFX made up 38.3% of all insurance license course searches we track, and AD Banker accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about insurance license courses, ExamFX appeared in three of the five answers and AD Banker in one. ExamFX was mentioned before AD Banker in three out of four answers.

Among insurance license courses in the United States in September 2026

Who do people search for more?

ExamFX, about 4 searches for every 1 for AD Banker

ExamFX 49.5K searchesAD Banker 12.1K searches

Who does AI mention more?

ExamFX, mentioned in 3 of 5 answers, AD Banker in 1

ExamFX in 3 of 5AD Banker in 1 of 5

Who does AI recommend more?

ExamFX, named ahead of AD Banker in 3 of 4 answers

ExamFX first in 3AD Banker first in 1

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Top insurance license courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ExamFX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AD Banker was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ExamFX was listed before AD Banker in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kaplan1st
  2. ExamFX2nd
  3. WebCE3rd
  4. Xcel Solutions4th
  5. AD Banker5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kaplan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ExamFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WebCE2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xcel Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AD Banker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about insurance license courses

5 answers

  • Asked ChatGPT

    “What's the best online course for getting an insurance license?”

    1. 1Kaplan
    2. 2ExamFX
    3. 3Xcel Solutions

  • Asked ChatGPT

    “How do I study for the life and health insurance exam?”

    1. Asked ChatGPT

      “Which insurance pre-licensing course should I take?”

      1. 1ExamFX
      2. 2Kaplan
      3. 3Xcel Solutions

    2. Searched Google, AI Overview

      “insurance license course”

      1. 1Kaplan
      2. 2WebCE
      3. 3AD Banker

    3. Searched Google, AI Overview

      “insurance pre licensing course”

      1. 1WebCE
      2. 2ExamFX
      3. 3Kaplan

    Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

    Is AD Banker or ExamFX more popular in search?

    This chart shows how often people search Google for AD Banker and ExamFX by name. Each line represents a brand's share of searches for all five insurance license course brands we track, month by month, from searches in United States.

    AD Banker and ExamFX among insurance license courses in the United States, by month

    Share of searches by month for ExamFX, AD Banker. The figures are in the table below the chart.

    View monthly share of searches table
    MonthExamFXWebCEXcel SolutionsAD BankerKaplan
    Oct 202539%26.1%26.1%7.8%1%
    Nov 202540.3%22.1%27%9.9%0.81%
    Dec 202538.3%25.6%25.6%9.4%1%
    Jan 202635.5%23.7%29%10.6%1.1%
    Feb 202638.4%25.7%25.7%9.4%0.78%
    Mar 202640.9%22.4%27.4%8.2%1.1%
    Apr 202638.3%25.6%25.6%9.4%1.2%
    May 202638.3%25.6%25.6%9.4%1.2%
    Jun 202636.3%24.2%29.7%8.9%0.95%
    Jul 202636.2%24.2%29.6%8.8%1.2%
    Aug 202638.5%21.1%31.5%7.7%1.2%
    Sep 202638.3%25.6%25.6%9.4%1.2%

    How has the AD Banker and ExamFX comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United States insurance license courses in September 2026?

    2 changes

    1. In September 2026, AD Banker gained share of searches among insurance license courses in the United States, from 7.7% to 9.4%.

    2. Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using AD Banker’s and ExamFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    AD Banker

    1 branded search term

    • ad banker

    ExamFX

    1 branded search term

    • examfx

    How the Brand Demand Index is measured

    Other head-to-heads among insurance license courses

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