Brandwave

How popular isThe Princeton Review?

In September 2026, people searched for The Princeton Review by name about 1,880 times in the United States, an 18.3% decrease from the previous year. These searches made up 2.8% of all United States MCAT prep course searches, placing The Princeton Review fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about MCAT prep courses, The Princeton Review appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

The Princeton Review is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Jack WestinShare of searches 50%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. UWorldShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KaplanShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Blueprint PrepShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. The Princeton ReviewShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top MCAT prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Princeton Review was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Princeton Review is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blueprint Prep1st
  2. UWorld2nd
  3. Kaplan3rd
  4. The Princeton Review4th
  5. Jack Westin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueprint Prep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jack Westin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MCAT prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which MCAT prep courses compete with The Princeton Review?

The Princeton Review against MCAT prep courses in the United States, by month

Share of searches by month for Jack Westin, UWorld, Kaplan, Blueprint Prep, The Princeton Review. The figures are in the table below the chart.

View monthly share of searches table
MonthJack WestinUWorldKaplanBlueprint PrepThe Princeton Review
Oct 202548.9%21.8%14.5%11.9%2.9%
Nov 202551.4%22.9%12.5%10.2%3%
Dec 202546.6%25.4%13.9%11.3%2.7%
Jan 202651.6%23.1%12.6%10.3%2.5%
Feb 202655.5%20.3%11.1%11.1%2%
Mar 202651.6%23%12.6%10.3%2.5%
Apr 202651.4%22.9%12.5%10.2%3%
May 202646.6%25.4%13.9%11.3%2.7%
Jun 202654.1%24.2%10.8%8.8%2.1%
Jul 202654.2%24.2%10.8%8.8%2%
Aug 202651.7%23.1%12.6%10.3%2.3%
Sep 202650%22.4%14.9%9.9%2.8%

  1. 1.Jack Westin

    50%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

  2. 2.UWorld

    22.4%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Kaplan

    14.9%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Blueprint Prep

    9.9%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.The Princeton Review

    2.8%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between The Princeton Review and its closest rivals

Every comparison with The Princeton Review

8 comparisons

How has branded search demand for The Princeton Review changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Princeton Review in the United States fell from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, The Princeton Review’s share of searches among MCAT prep courses in the United States peaked at 3% in November 2025 and was lowest at 2% in July 2026.

How did search popularity change for United States MCAT prep courses in September 2026?

5 changes

  1. In September 2026, Kaplan gained share of searches among MCAT prep courses in the United States, from 12.6% to 14.9%.

  2. In September 2026, Jack Westin lost share of searches among MCAT prep courses in the United States, from 51.7% to 50%.

  3. In September 2026, UWorld lost share of searches among MCAT prep courses in the United States, from 23.1% to 22.4%.

  4. Estimated monthly branded searches for Blueprint Prep in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for The Princeton Review in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are The Princeton Review’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Princeton Review’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • princeton review lsat
  • princeton review mcat

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How the Brand Demand Index is measured

Where does The Princeton Review compete?

The Princeton Review is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LSAT prep courses7th of 70.56%Show ranking
MCAT prep courses5th of 52.8%Shown above
Creator with pink hair and a pink jacket

Is The Princeton Review your brand?

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