Brandwave

7Sage vs The Princeton Review:Which is more popular?

In September 2026, 7Sage had more branded searches than The Princeton Review among LSAT prep courses in the United States. 7Sage had about 40,500 branded searches, while The Princeton Review had 880. 7Sage made up 25.7% of all LSAT prep course searches we track, and The Princeton Review accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about LSAT prep courses, 7Sage appeared in three of the five answers and The Princeton Review in two. 7Sage was mentioned before The Princeton Review in every answer that named either.

Among LSAT prep courses in the United States in September 2026

Who do people search for more?

7Sage, about 46 searches for every 1 for The Princeton Review

7Sage 40.5K searchesThe Princeton Review 880 searches

Who does AI mention more?

7Sage, mentioned in 3 of 5 answers, The Princeton Review in 2

7Sage in 3 of 5The Princeton Review in 2 of 5

Who does AI recommend more?

7Sage, named ahead of The Princeton Review in 3 of 3 answers

7Sage first in 3The Princeton Review never first

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Top LSAT prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 7Sage was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Princeton Review was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. 7Sage was listed before The Princeton Review in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 7Sage1st
  2. LawHub2nd
  3. Kaplan3rd
  4. Blueprint Prep4th
  5. The Princeton Review5th
  6. LSAT Demon6th
  7. PowerScore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LSAT prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is 7Sage or The Princeton Review more popular in search?

This chart shows how often people search Google for 7Sage and The Princeton Review by name. Each line represents a brand's share of searches for all seven LSAT prep course brands we track, month by month, from searches in United States.

7Sage and The Princeton Review among LSAT prep courses in the United States, by month

Share of searches by month for 7Sage, The Princeton Review. The figures are in the table below the chart.

View monthly share of searches table
MonthLawHubLSAT Demon7SageBlueprint PrepKaplanPowerScoreThe Princeton Review
Oct 202542.3%28.3%23.1%2.5%1.3%1.7%0.7%
Nov 202544.4%29.7%19.9%2.6%1.2%1.4%0.79%
Dec 202542.4%28.4%23.2%2.5%1.4%1.4%0.75%
Jan 202642.1%28.2%23%3.1%1.7%1.3%0.7%
Feb 202642.2%28.2%23.1%3.1%1.4%1.4%0.75%
Mar 202642.2%28.2%23.1%3.1%1.4%1.4%0.75%
Apr 202639.7%32.5%21.7%2.9%1.3%1.3%0.71%
May 202634.9%34.9%23.3%3.1%1.7%1.3%0.71%
Jun 202633.5%33.5%27.4%2.4%1.3%1.1%0.68%
Jul 202633.5%33.5%27.4%2.4%1.3%1.1%0.68%
Aug 202638.1%31.2%25.5%2.3%1.2%1.2%0.63%
Sep 202638.4%31.4%25.7%1.8%1%1%0.56%

How has the 7Sage and The Princeton Review comparison changed over the last 12 months?

3 findings

How did search popularity change for United States LSAT prep courses in September 2026?

2 changes
  1. Estimated monthly branded searches for 7Sage in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for The Princeton Review in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 7Sage’s and The Princeton Review’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

7Sage

1 branded search term

  • 7sage

The Princeton Review

1 branded search term

  • princeton review lsat

How the Brand Demand Index is measured

Other head-to-heads among LSAT prep courses

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