How popular isThe Princeton Review?
In September 2026, people searched for The Princeton Review by name about 1,880 times in the United States, an 18.3% decrease from the previous year. These searches made up 0.56% of all United States LSAT prep course searches, placing The Princeton Review seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about LSAT prep courses, The Princeton Review appeared in two of the five answers and was the fifth most recommended of the seven.
The Princeton Review is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.
LawHubShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
LSAT DemonShare of searches 31.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
7SageShare of searches 25.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Blueprint PrepShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
The Princeton ReviewShare of searches 0.56%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top LSAT prep courses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Princeton Review was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Princeton Review is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- 7Sage1st
- LawHub2nd
Kaplan3rd- Blueprint Prep4th
- The Princeton Review5th
- LSAT Demon6th
PowerScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LawHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 7Sage3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueprint Prep2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kaplan2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LSAT Demon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PowerScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LSAT prep courses
5 answers
Asked ChatGPT
“What's the best LSAT prep course?”
Asked ChatGPT
“How should I study for the LSAT on my own?”
Asked ChatGPT
“Is an online LSAT course worth paying for?”
Searched Google, AI Overview
“lsat prep course”
Searched Google, AI Overview
“lsat practice test”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which LSAT prep courses compete with The Princeton Review?
Share of searches by month for LawHub, LSAT Demon, 7Sage, The Princeton Review. The figures are in the table below the chart.
View monthly share of searches table
| Month | LawHub | LSAT Demon | 7Sage | Blueprint Prep | Kaplan | PowerScore | The Princeton Review |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 23.1% | 2.5% | 1.3% | 1.7% | 0.7% |
| Nov 2025 | 44.4% | 29.7% | 19.9% | 2.6% | 1.2% | 1.4% | 0.79% |
| Dec 2025 | 42.4% | 28.4% | 23.2% | 2.5% | 1.4% | 1.4% | 0.75% |
| Jan 2026 | 42.1% | 28.2% | 23% | 3.1% | 1.7% | 1.3% | 0.7% |
| Feb 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Mar 2026 | 42.2% | 28.2% | 23.1% | 3.1% | 1.4% | 1.4% | 0.75% |
| Apr 2026 | 39.7% | 32.5% | 21.7% | 2.9% | 1.3% | 1.3% | 0.71% |
| May 2026 | 34.9% | 34.9% | 23.3% | 3.1% | 1.7% | 1.3% | 0.71% |
| Jun 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Jul 2026 | 33.5% | 33.5% | 27.4% | 2.4% | 1.3% | 1.1% | 0.68% |
| Aug 2026 | 38.1% | 31.2% | 25.5% | 2.3% | 1.2% | 1.2% | 0.63% |
| Sep 2026 | 38.4% | 31.4% | 25.7% | 1.8% | 1% | 1% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 60.5K | 0% | +0.3 points | |
| 2, held 2nd | 31.4% | 49.5K | 0% | +0.3 points | |
| 3, held 3rd | 25.7% | 40.5K | 0% | +0.2 points | |
| 4, held 4th | 1.8% | 2.9K | -19.4% | -0.4 points | |
| 5, held 5th | 1% | 1.6K | -15.8% | -0.2 points | |
| 6, held 6th | 1% | 1.6K | -15.8% | -0.2 points | |
| 7, held 7th | 0.56% | 880 | -12% | -0.1 points |
1.
LawHub38.4%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
31.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
7Sage25.7%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.
5.
Kaplan1%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
1%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
0.56%
Held 7th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.
Compare popularity between The Princeton Review and its closest rivals
- The Princeton Review vs LSAT Demon: compare popularity
- The Princeton Review vs 7Sage: compare popularity
- The Princeton Review vs Blueprint Prep: compare popularity
- The Princeton Review vs Kaplan: compare popularity
- The Princeton Review vs PowerScore: compare popularity
- Compare The Princeton Review with any brand
Every comparison with The Princeton Review
8 comparisons
How has branded search demand for The Princeton Review changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Princeton Review in the United States fell from 2.3K to 1.9K.
- Across the 12 months ending September 2026, The Princeton Review’s share of searches among LSAT prep courses in the United States held steady, from 0.7% to 0.56%.
How did search popularity change for United States LSAT prep courses in September 2026?
6 changes
Estimated monthly branded searches for 7Sage in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for LSAT Demon in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for PowerScore in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
Estimated monthly branded searches for Blueprint Prep in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for The Princeton Review in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are The Princeton Review’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Princeton Review’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- princeton review lsat
- princeton review mcat
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Where does The Princeton Review compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| LSAT prep courses | 7th of 7 | 0.56% | Shown above |
| MCAT prep courses | 5th of 5 | 2.8% | Show ranking |
Is The Princeton Review your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.