Brandwave

How popular isBlueprint Prep?

In September 2026, people searched for Blueprint Prep by name about 6,500 times in the United States, a 27.8% decrease from the previous year. These searches made up 9.9% of all United States MCAT prep course searches, placing Blueprint Prep fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about MCAT prep courses, Blueprint Prep appeared in three of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Blueprint Prep is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. Jack WestinShare of searches 50%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. UWorldShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KaplanShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Blueprint PrepShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. The Princeton ReviewShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top MCAT prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blueprint Prep was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blueprint Prep is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blueprint Prep1st
  2. UWorld2nd
  3. Kaplan3rd
  4. The Princeton Review4th
  5. Jack Westin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueprint Prep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jack Westin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MCAT prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which MCAT prep courses compete with Blueprint Prep?

Blueprint Prep against MCAT prep courses in the United States, by month

Share of searches by month for Jack Westin, UWorld, Kaplan, Blueprint Prep, The Princeton Review. The figures are in the table below the chart.

View monthly share of searches table
MonthJack WestinUWorldKaplanBlueprint PrepThe Princeton Review
Oct 202548.9%21.8%14.5%11.9%2.9%
Nov 202551.4%22.9%12.5%10.2%3%
Dec 202546.6%25.4%13.9%11.3%2.7%
Jan 202651.6%23.1%12.6%10.3%2.5%
Feb 202655.5%20.3%11.1%11.1%2%
Mar 202651.6%23%12.6%10.3%2.5%
Apr 202651.4%22.9%12.5%10.2%3%
May 202646.6%25.4%13.9%11.3%2.7%
Jun 202654.1%24.2%10.8%8.8%2.1%
Jul 202654.2%24.2%10.8%8.8%2%
Aug 202651.7%23.1%12.6%10.3%2.3%
Sep 202650%22.4%14.9%9.9%2.8%

  1. 1.Jack Westin

    50%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.7 points.

  2. 2.UWorld

    22.4%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Kaplan

    14.9%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Blueprint Prep

    9.9%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.The Princeton Review

    2.8%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Blueprint Prep and its closest rivals

Every comparison with Blueprint Prep

8 comparisons

How has branded search demand for Blueprint Prep changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blueprint Prep in the United States fell from 9K to 6.5K.
  • Across the 12 months ending September 2026, Blueprint Prep’s share of searches among MCAT prep courses in the United States decreased from 11.9% to 9.9%.
  • Across the 12 months ending September 2026, Blueprint Prep’s share of searches among MCAT prep courses in the United States peaked at 11.9% in October 2025 and was lowest at 8.8% in July 2026.

How did search popularity change for United States MCAT prep courses in September 2026?

5 changes

  1. In September 2026, Kaplan gained share of searches among MCAT prep courses in the United States, from 12.6% to 14.9%.

  2. In September 2026, Jack Westin lost share of searches among MCAT prep courses in the United States, from 51.7% to 50%.

  3. In September 2026, UWorld lost share of searches among MCAT prep courses in the United States, from 23.1% to 22.4%.

  4. Estimated monthly branded searches for Blueprint Prep in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for The Princeton Review in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Blueprint Prep’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blueprint Prep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blueprint lsat
  • blueprint mcat

Do you work for Blueprint Prep? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Blueprint Prep compete?

Blueprint Prep is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LSAT prep courses4th of 71.8%Show ranking
MCAT prep courses4th of 59.9%Shown above
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Is Blueprint Prep your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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