Brandwave

Blueprint Prep vs UWorld:Which is more popular?

In September 2026, UWorld had more branded searches than Blueprint Prep among MCAT prep courses in the United States. UWorld had about 8,100 branded searches, while Blueprint Prep had 3,600. UWorld made up 22.4% of all MCAT prep course searches we track, and Blueprint Prep accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about MCAT prep courses, Blueprint Prep and UWorld each appeared in three of the five answers. Blueprint Prep was mentioned before UWorld in two out of three answers.

Among MCAT prep courses in the United States in September 2026

Who do people search for more?

UWorld, about 2 searches for every 1 for Blueprint Prep

UWorld 8.1K searchesBlueprint Prep 3.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Blueprint Prep in 3 of 5UWorld in 3 of 5

Who does AI recommend more?

Blueprint Prep, named ahead of UWorld in 2 of 3 answers

Blueprint Prep first in 2UWorld first in 1

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Top MCAT prep courses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blueprint Prep and UWorld were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Blueprint Prep was listed before UWorld in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blueprint Prep1st
  2. UWorld2nd
  3. Kaplan3rd
  4. The Princeton Review4th
  5. Jack Westin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UWorld3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaplan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueprint Prep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Princeton Review2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jack Westin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MCAT prep courses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Blueprint Prep or UWorld more popular in search?

This chart shows how often people search Google for Blueprint Prep and UWorld by name. Each line represents a brand's share of searches for all five MCAT prep course brands we track, month by month, from searches in United States.

Blueprint Prep and UWorld among MCAT prep courses in the United States, by month

Share of searches by month for UWorld, Blueprint Prep. The figures are in the table below the chart.

View monthly share of searches table
MonthJack WestinUWorldKaplanBlueprint PrepThe Princeton Review
Oct 202548.9%21.8%14.5%11.9%2.9%
Nov 202551.4%22.9%12.5%10.2%3%
Dec 202546.6%25.4%13.9%11.3%2.7%
Jan 202651.6%23.1%12.6%10.3%2.5%
Feb 202655.5%20.3%11.1%11.1%2%
Mar 202651.6%23%12.6%10.3%2.5%
Apr 202651.4%22.9%12.5%10.2%3%
May 202646.6%25.4%13.9%11.3%2.7%
Jun 202654.1%24.2%10.8%8.8%2.1%
Jul 202654.2%24.2%10.8%8.8%2%
Aug 202651.7%23.1%12.6%10.3%2.3%
Sep 202650%22.4%14.9%9.9%2.8%

How has the Blueprint Prep and UWorld comparison changed over the last 12 months?

3 findings

How did search popularity change for United States MCAT prep courses in September 2026?

2 changes
  1. In September 2026, UWorld lost share of searches among MCAT prep courses in the United States, from 23.1% to 22.4%.

  2. Estimated monthly branded searches for Blueprint Prep in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blueprint Prep’s and UWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blueprint Prep

1 branded search term

  • blueprint mcat

UWorld

1 branded search term

  • uworld mcat

How the Brand Demand Index is measured

Other head-to-heads among MCAT prep courses

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