Brandwave

How popular isMicrosoft Defender for Endpoint?

In September 2026, people searched for Microsoft Defender for Endpoint by name about 90 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 1.5% of all New Zealand endpoint protection brand searches, placing Microsoft Defender for Endpoint seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about endpoint protection brands, Microsoft Defender for Endpoint appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Microsoft Defender for Endpoint is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.

  1. MalwarebytesShare of searches 44.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FortinetShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CrowdStrikeShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ESETShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Microsoft Defender for EndpointShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Endpoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Defender for Endpoint is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which endpoint protection brands compete with Microsoft Defender for Endpoint?

Microsoft Defender for Endpoint against endpoint protection brands in New Zealand, by month

Share of searches by month for Malwarebytes, Fortinet, CrowdStrike, ESET, SentinelOne, Acronis, Microsoft Defender for Endpoint. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

  1. 1.Malwarebytes

    44.9%

    Held 1st. 2.8K estimated branded searches, -23% vs prior month. Share -7.6 points.

  2. 2.Fortinet

    19.2%

    Held 2nd. 1.2K estimated branded searches, +1.7% vs prior month. Share +2.2 points.

  3. 3.CrowdStrike

    17.6%

    Held 3rd. 1.1K estimated branded searches, +12.4% vs prior month. Share +3.5 points.

  4. 4.ESET

    8.2%

    Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.7 points.

  5. 5.SentinelOne

    4.2%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Acronis

    3.7%

    Held 6th. 230 estimated branded searches, +27.8% vs prior month. Share +1.1 points.

  7. 7.Microsoft Defender for Endpoint

    1.5%

    Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Microsoft Defender for Business

    0.48%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  9. 9.Sophos Intercept X

    0.16%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Defender for Endpoint and its closest rivals

Every comparison with Microsoft Defender for Endpoint

7 comparisons

How has branded search demand for Microsoft Defender for Endpoint changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell from 110 to 90.
  • Across the 12 months ending September 2026, Microsoft Defender for Endpoint’s share of searches among endpoint protection brands in New Zealand held steady at 1.5%.

How did search popularity change for New Zealand endpoint protection brands in September 2026?

6 changes

  1. In September 2026, CrowdStrike gained share of searches among endpoint protection brands in New Zealand, from 14.1% to 17.6%.

  2. In September 2026, Fortinet gained share of searches among endpoint protection brands in New Zealand, from 17% to 19.2%.

  3. In September 2026, Acronis gained share of searches among endpoint protection brands in New Zealand, from 2.6% to 3.7%.

  4. In September 2026, ESET gained share of searches among endpoint protection brands in New Zealand, from 7.6% to 8.2%.

  5. In September 2026, Malwarebytes lost share of searches among endpoint protection brands in New Zealand, from 52.5% to 44.9%.

  6. Estimated monthly branded searches for Sophos Intercept X in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Microsoft Defender for Endpoint’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Defender for Endpoint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • defender for endpoint
  • microsoft defender for endpoint

How the Brand Demand Index is measured

Who owns Microsoft Defender for Endpoint?

Microsoft Defender for Endpoint is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft Defender for Endpoint? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Defender for Endpoint compete?

Microsoft Defender for Endpoint is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Endpoint security platforms6th of 91.4%Show ranking
Endpoint protection brands7th of 91.5%Shown above
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