Brandwave

How popular isAcronis?

In September 2026, people searched for Acronis by name about 250 times in New Zealand, a 45.7% decrease from the previous year. These searches made up 3.7% of all New Zealand endpoint protection brand searches, placing Acronis sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about endpoint protection brands, Acronis appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Acronis is the sixth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. MalwarebytesShare of searches 44.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FortinetShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CrowdStrikeShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ESETShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. AcronisShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acronis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Acronis is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which endpoint protection brands compete with Acronis?

Acronis against endpoint protection brands in New Zealand, by month

Share of searches by month for Malwarebytes, Fortinet, CrowdStrike, ESET, SentinelOne, Acronis. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

  1. 1.Malwarebytes

    44.9%

    Held 1st. 2.8K estimated branded searches, -23% vs prior month. Share -7.6 points.

  2. 2.Fortinet

    19.2%

    Held 2nd. 1.2K estimated branded searches, +1.7% vs prior month. Share +2.2 points.

  3. 3.CrowdStrike

    17.6%

    Held 3rd. 1.1K estimated branded searches, +12.4% vs prior month. Share +3.5 points.

  4. 4.ESET

    8.2%

    Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.7 points.

  5. 5.SentinelOne

    4.2%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Acronis

    3.7%

    Held 6th. 230 estimated branded searches, +27.8% vs prior month. Share +1.1 points.

  7. 7.Microsoft Defender for Endpoint

    1.5%

    Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Microsoft Defender for Business

    0.48%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  9. 9.Sophos Intercept X

    0.16%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Acronis and its closest rivals

Every comparison with Acronis

12 comparisons

How has branded search demand for Acronis changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Acronis in New Zealand fell from 460 to 250.
  • Across the 12 months ending September 2026, Acronis’ share of searches among endpoint protection brands in New Zealand decreased from 5.7% to 3.7%.
  • Across the 12 months ending September 2026, Acronis’ share of searches among endpoint protection brands in New Zealand peaked at 5.7% in October 2025 and was lowest at 2.6% in August 2026.
  • Across the 12 months ending September 2026, Acronis fell from 5th to 6th among endpoint protection brands in New Zealand.

How did search popularity change for New Zealand endpoint protection brands in September 2026?

6 changes

  1. In September 2026, CrowdStrike gained share of searches among endpoint protection brands in New Zealand, from 14.1% to 17.6%.

  2. In September 2026, Fortinet gained share of searches among endpoint protection brands in New Zealand, from 17% to 19.2%.

  3. In September 2026, Acronis gained share of searches among endpoint protection brands in New Zealand, from 2.6% to 3.7%.

  4. In September 2026, ESET gained share of searches among endpoint protection brands in New Zealand, from 7.6% to 8.2%.

  5. In September 2026, Malwarebytes lost share of searches among endpoint protection brands in New Zealand, from 52.5% to 44.9%.

  6. Estimated monthly branded searches for Sophos Intercept X in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Acronis’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Acronis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • acronis
  • acronis backup
  • acronis cloud backup
  • acronis data recovery
  • acronis image true

Do you work for Acronis? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Acronis compete?

Acronis is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Endpoint protection brands6th of 93.7%Shown above
Backup software5th of 85.4%Show ranking
Cloud backup services3rd of 516.1%Show ranking
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