Brandwave

Acronis vs CrowdStrike:Which is more popular?

In September 2026, CrowdStrike had more branded searches than Acronis among endpoint protection brands in New Zealand. CrowdStrike had about 1,090 branded searches, while Acronis had 230. CrowdStrike made up 17.6% of all endpoint protection brand searches we track, and Acronis accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, CrowdStrike appeared in three of the five answers and Acronis in one. CrowdStrike was mentioned before Acronis in three out of four answers that named either.

Among endpoint protection brands in New Zealand in September 2026

Who do people search for more?

CrowdStrike, about 5 searches for every 1 for Acronis

CrowdStrike 1.1K searchesAcronis 230 searches

Who does AI mention more?

CrowdStrike, mentioned in 3 of 5 answers, Acronis in 1

CrowdStrike in 3 of 5Acronis in 1 of 5

Who does AI recommend more?

CrowdStrike, named ahead of Acronis in 3 of 4 answers

CrowdStrike first in 3Acronis first in 1

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Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CrowdStrike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Acronis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CrowdStrike was listed before Acronis in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Acronis or CrowdStrike more popular in search?

This chart shows how often people search Google for Acronis and CrowdStrike by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.

Acronis and CrowdStrike among endpoint protection brands in New Zealand, by month

Share of searches by month for CrowdStrike, Acronis. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

How has the Acronis and CrowdStrike comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint protection brands in September 2026?

2 changes

  1. In September 2026, CrowdStrike gained share of searches among endpoint protection brands in New Zealand, from 14.1% to 17.6%.

  2. In September 2026, Acronis gained share of searches among endpoint protection brands in New Zealand, from 2.6% to 3.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Acronis’ and CrowdStrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

2 branded search terms

  • acronis
  • acronis image true

CrowdStrike

2 branded search terms

  • crowdstrike
  • crowdstrike falcon

How the Brand Demand Index is measured

Other head-to-heads among endpoint protection brands

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