Fortinet vs Malwarebytes:Which is more popular?
In September 2026, Malwarebytes had more branded searches than Fortinet among endpoint protection brands in New Zealand. Malwarebytes had about 2,780 branded searches, while Fortinet had 1,190. Malwarebytes made up 44.9% of all endpoint protection brand searches we track, and Fortinet accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, neither Fortinet nor Malwarebytes appeared in any of the five answers.
Who do people search for more?
Malwarebytes, about 2 searches for every 1 for Fortinet
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top endpoint protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Fortinet nor Malwarebytes showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about endpoint protection brands
5 answers
Asked ChatGPT
“Which endpoint protection brand should I use in New Zealand?”
Asked ChatGPT
“What are the best endpoint protection brands in New Zealand?”
Asked ChatGPT
“What's the best endpoint protection brand in New Zealand for a small business?”
Searched Google, AI Overview
“endpoint protection software”
Searched Google, AI Overview
“best endpoint protection”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fortinet or Malwarebytes more popular in search?
This chart shows how often people search Google for Fortinet and Malwarebytes by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Malwarebytes, Fortinet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Malwarebytes | Fortinet | CrowdStrike | ESET | SentinelOne | Acronis | Microsoft Defender for Endpoint | Microsoft Defender for Business | Sophos Intercept X |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.9% | 14.3% | 14% | 3.5% | 5.7% | 1.5% | 0.4% | 0.27% |
| Nov 2025 | 38.1% | 21.6% | 14.4% | 13.9% | 3.9% | 5.3% | 1.8% | 0.45% | 0.6% |
| Dec 2025 | 50.1% | 17.6% | 10.6% | 12.3% | 3.5% | 4.1% | 1.2% | 0.33% | 0.33% |
| Jan 2026 | 49.9% | 18.2% | 10.2% | 12.1% | 3.3% | 4% | 1.4% | 0.48% | 0.32% |
| Feb 2026 | 45% | 18.7% | 14.9% | 11.8% | 4.1% | 3.1% | 1.6% | 0.63% | 0.31% |
| Mar 2026 | 44.9% | 18.8% | 13.8% | 12% | 4.1% | 3.4% | 1.8% | 0.9% | 0.26% |
| Apr 2026 | 52.3% | 15% | 11.9% | 11.3% | 3.9% | 3.5% | 1.4% | 0.6% | 0.15% |
| May 2026 | 49.5% | 18.7% | 12.7% | 10.2% | 3.5% | 3.1% | 1.2% | 0.94% | 0.27% |
| Jun 2026 | 48.8% | 22.3% | 11.4% | 9.3% | 3.2% | 2.8% | 1.5% | 0.49% | 0.12% |
| Jul 2026 | 54.2% | 15.3% | 14.3% | 8.5% | 2.9% | 3.1% | 1.2% | 0.41% | 0.14% |
| Aug 2026 | 52.5% | 17% | 14.1% | 7.6% | 3.8% | 2.6% | 1.6% | 0.58% | 0.15% |
| Sep 2026 | 44.9% | 19.2% | 17.6% | 8.2% | 4.2% | 3.7% | 1.5% | 0.48% | 0.16% |
How has the Fortinet and Malwarebytes comparison changed over the last 12 months?
3 findings
- Malwarebytes was ahead of Fortinet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortinet’s share of searches among endpoint protection brands in New Zealand moved from 19.9% to 19.2%, and its estimated monthly branded searches moved from 1.5K to 1.2K.
- Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint protection brands in New Zealand moved from 40.4% to 44.9%, and its estimated monthly branded searches moved from 3K to 2.8K.
How did search popularity change for New Zealand endpoint protection brands in September 2026?
2 changes
In September 2026, Fortinet gained share of searches among endpoint protection brands in New Zealand, from 17% to 19.2%.
In September 2026, Malwarebytes lost share of searches among endpoint protection brands in New Zealand, from 52.5% to 44.9%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Fortinet’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortinet
6 branded search terms
- fortigate
- fortigate 100f
- fortigate 40f
- fortigate 60e
- fortigate 60f
- fortinet
Malwarebytes
3 branded search terms
- malwarebytes
- malwarebytes os x
- mbam malwarebytes
Other head-to-heads among endpoint protection brands
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