Fortinet vs SentinelOne:Which is more popular?
In September 2026, Fortinet had more branded searches than SentinelOne among endpoint protection brands in New Zealand. Fortinet had about 1,190 branded searches, while SentinelOne had 260. Fortinet made up 19.2% of all endpoint protection brand searches we track, and SentinelOne accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, SentinelOne appeared in three of the five answers and Fortinet in none.
Who do people search for more?
Fortinet, about 5 searches for every 1 for SentinelOne
Who does AI mention more?
SentinelOne, mentioned in 3 of 5 answers, Fortinet in 0
Who does AI recommend more?
SentinelOne, the only one of the two named
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Top endpoint protection brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fortinet did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about endpoint protection brands
5 answers
Asked ChatGPT
“Which endpoint protection brand should I use in New Zealand?”
Asked ChatGPT
“What are the best endpoint protection brands in New Zealand?”
Asked ChatGPT
“What's the best endpoint protection brand in New Zealand for a small business?”
Searched Google, AI Overview
“endpoint protection software”
Searched Google, AI Overview
“best endpoint protection”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fortinet or SentinelOne more popular in search?
This chart shows how often people search Google for Fortinet and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fortinet, SentinelOne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Malwarebytes | Fortinet | CrowdStrike | ESET | SentinelOne | Acronis | Microsoft Defender for Endpoint | Microsoft Defender for Business | Sophos Intercept X |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.9% | 14.3% | 14% | 3.5% | 5.7% | 1.5% | 0.4% | 0.27% |
| Nov 2025 | 38.1% | 21.6% | 14.4% | 13.9% | 3.9% | 5.3% | 1.8% | 0.45% | 0.6% |
| Dec 2025 | 50.1% | 17.6% | 10.6% | 12.3% | 3.5% | 4.1% | 1.2% | 0.33% | 0.33% |
| Jan 2026 | 49.9% | 18.2% | 10.2% | 12.1% | 3.3% | 4% | 1.4% | 0.48% | 0.32% |
| Feb 2026 | 45% | 18.7% | 14.9% | 11.8% | 4.1% | 3.1% | 1.6% | 0.63% | 0.31% |
| Mar 2026 | 44.9% | 18.8% | 13.8% | 12% | 4.1% | 3.4% | 1.8% | 0.9% | 0.26% |
| Apr 2026 | 52.3% | 15% | 11.9% | 11.3% | 3.9% | 3.5% | 1.4% | 0.6% | 0.15% |
| May 2026 | 49.5% | 18.7% | 12.7% | 10.2% | 3.5% | 3.1% | 1.2% | 0.94% | 0.27% |
| Jun 2026 | 48.8% | 22.3% | 11.4% | 9.3% | 3.2% | 2.8% | 1.5% | 0.49% | 0.12% |
| Jul 2026 | 54.2% | 15.3% | 14.3% | 8.5% | 2.9% | 3.1% | 1.2% | 0.41% | 0.14% |
| Aug 2026 | 52.5% | 17% | 14.1% | 7.6% | 3.8% | 2.6% | 1.6% | 0.58% | 0.15% |
| Sep 2026 | 44.9% | 19.2% | 17.6% | 8.2% | 4.2% | 3.7% | 1.5% | 0.48% | 0.16% |
How has the Fortinet and SentinelOne comparison changed over the last 12 months?
3 findings
- Fortinet was ahead of SentinelOne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortinet’s share of searches among endpoint protection brands in New Zealand moved from 19.9% to 19.2%, and its estimated monthly branded searches moved from 1.5K to 1.2K.
- Across the 12 months ending September 2026, SentinelOne’s share of searches among endpoint protection brands in New Zealand moved from 3.5% to 4.2%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand endpoint protection brands in September 2026?
1 change
In September 2026, Fortinet gained share of searches among endpoint protection brands in New Zealand, from 17% to 19.2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fortinet’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortinet
6 branded search terms
- fortigate
- fortigate 100f
- fortigate 40f
- fortigate 60e
- fortigate 60f
- fortinet
SentinelOne
1 branded search term
- sentinelone
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