Brandwave

How popular isFortinet in search?

In August 2026, there were an estimated 1.4K branded searches for Fortinet in New Zealand which is down 18.1% over the last 11 months. Fortinet holds 37.9% estimated Share of Search among New Zealand cybersecurity vendors and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fortinet37.9%
  2. CrowdStrike27.9%
  3. Palo Alto Networks16.3%
  4. Sophos12.2%
  5. Darktrace3.5%
  6. Check Point2.2%
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Which cybersecurity vendors compete with Fortinet?

Fortinet against cybersecurity vendors in New Zealand, by month

Share of Search by month for Fortinet, CrowdStrike, Palo Alto Networks, Sophos, Darktrace, Check Point. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetCrowdStrikePalo Alto NetworksSophosDarktraceCheck Point
Oct 202544.2%29.2%7.8%11.6%5.2%2.1%
Nov 202544.8%28.3%7.7%12.9%4.4%1.9%
Dec 202545.1%26.1%8.6%14.2%4.9%1.1%
Jan 202644.8%24.2%9.3%13.5%6%2.1%
Feb 202641.1%30%10.2%11.4%4.8%2.4%
Mar 202642.3%28.1%11.9%11.4%4%2.2%
Apr 202637.6%27.4%14%14.3%4.1%2.5%
May 202642.7%26.9%11.9%12.7%4%1.8%
Jun 202649.8%24.6%9.3%11.2%3.4%1.7%
Jul 202639.8%32.3%11.6%11.6%2.9%1.7%
Aug 202637.9%27.9%16.3%12.2%3.5%2.2%
Sep 2026——————

  1. 1.Fortinet

    37.9%

    held 1st · 1.4K estimated branded searches · +2.2% vs prior month · -1.9 points

  2. 2.CrowdStrike

    27.9%

    held 2nd · 1K estimated branded searches · -7.2% vs prior month · -4.4 points

  3. 3.Palo Alto Networks

    16.3%

    held 3rd · 600 estimated branded searches · +50% vs prior month · +4.6 points

  4. 4.Sophos

    12.2%

    held 4th · 450 estimated branded searches · +12.5% vs prior month · +0.6 points

  5. 5.Darktrace

    3.5%

    held 5th · 130 estimated branded searches · +30% vs prior month · +0.6 points

  6. 6.Check Point

    2.2%

    held 6th · 80 estimated branded searches · +33.3% vs prior month · +0.4 points

Compare search popularity between Fortinet and its closest rivals

How has branded search demand for Fortinet changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fortinet in New Zealand fell from 1.7K to 1.4K.
  • Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 44.2% to 37.9%.
  • Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 49.8% in June 2026 and was lowest at 37.6% in April 2026.

How did search popularity change for New Zealand cybersecurity vendors in August 2026?

  1. In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.

  2. In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.

  3. In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.

  4. In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.

  5. In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.

How is Fortinet measured?

Brandwave collects information about searches that people make online using Fortinet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • fortigate
  • fortigate 100f
  • fortigate 40f
  • fortigate 60e
  • fortigate 60f
  • fortigate firewall
  • fortinet
  • fortinet com
  • fortinet endpoint protection
  • fortinet firewall
  • fortinet near me
  • fortinet nz
  • fortinet online
  • fortinet security

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How the Brand Demand Index is measured

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