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Cybersecurity vendors in New Zealand:Which brands are most popular in search?

In August 2026, Fortinet was the most searched among cybersecurity vendors in New Zealand, with an estimated 1.4K branded searches and 37.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fortinet37.9%
  2. CrowdStrike27.9%
  3. Palo Alto Networks16.3%
  4. Sophos12.2%
  5. Darktrace3.5%
  6. Check Point2.2%

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Share of SearchLeaderboard

Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cybersecurity vendors in New Zealand, by month

Share of Search by month for Fortinet, CrowdStrike, Palo Alto Networks, Sophos, Darktrace, Check Point. The figures are in the table below the chart.

View monthly share of search table
MonthFortinetCrowdStrikePalo Alto NetworksSophosDarktraceCheck Point
Oct 202544.2%29.2%7.8%11.6%5.2%2.1%
Nov 202544.8%28.3%7.7%12.9%4.4%1.9%
Dec 202545.1%26.1%8.6%14.2%4.9%1.1%
Jan 202644.8%24.2%9.3%13.5%6%2.1%
Feb 202641.1%30%10.2%11.4%4.8%2.4%
Mar 202642.3%28.1%11.9%11.4%4%2.2%
Apr 202637.6%27.4%14%14.3%4.1%2.5%
May 202642.7%26.9%11.9%12.7%4%1.8%
Jun 202649.8%24.6%9.3%11.2%3.4%1.7%
Jul 202639.8%32.3%11.6%11.6%2.9%1.7%
Aug 202637.9%27.9%16.3%12.2%3.5%2.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fortinet

    37.9%

    held 1st · 1.4K estimated branded searches · +2.2% vs prior month · -1.9 points

  2. 2.CrowdStrike

    27.9%

    held 2nd · 1K estimated branded searches · -7.2% vs prior month · -4.4 points

  3. 3.Palo Alto Networks

    16.3%

    held 3rd · 600 estimated branded searches · +50% vs prior month · +4.6 points

  4. 4.Sophos

    12.2%

    held 4th · 450 estimated branded searches · +12.5% vs prior month · +0.6 points

  5. 5.Darktrace

    3.5%

    held 5th · 130 estimated branded searches · +30% vs prior month · +0.6 points

  6. 6.Check Point

    2.2%

    held 6th · 80 estimated branded searches · +33.3% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among cybersecurity vendors in New Zealand?

In August 2026, Fortinet was the most searched among cybersecurity vendors in New Zealand, with an estimated 1.4K branded searches and 37.9% estimated Share of Search within this set. CrowdStrike is in 2nd place, 10 percentage points behind at 27.9% Share of Search.

New Zealand cybersecurity vendors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fortinet44.2% → 37.9%49.8%Jun 202637.6%Apr 20261st
CrowdStrike29.2% → 27.9%32.3%Jul 202624.2%Jan 20262nd
Palo Alto Networks7.8% → 16.3%16.3%Aug 20267.7%Nov 20254th → 3rd
Sophos11.6% → 12.2%14.3%Apr 202611.2%Jun 20263rd → 4th
Darktrace5.2% → 3.5%6%Jan 20262.9%Jul 20265th
Check Point2.1% → 2.2%2.5%Apr 20261.1%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 44.2% to 37.9%.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 29.2% to 27.9%.
  • Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand increased from 7.8% to 16.3%.
  • Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand increased from 11.6% to 12.2%.
  • Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand decreased from 5.2% to 3.5%.
  • Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 49.8% in June 2026 and was lowest at 37.6% in April 2026.
  • Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 32.3% in July 2026 and was lowest at 24.2% in January 2026.
  • Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among cybersecurity vendors in New Zealand peaked at 16.3% in August 2026 and was lowest at 7.7% in November 2025.
  • Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.2% in June 2026.
  • Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 6% in January 2026 and was lowest at 2.9% in July 2026.
  • Across the 11 months ending August 2026, Check Point’s estimated Share of Search among cybersecurity vendors in New Zealand peaked at 2.5% in April 2026 and was lowest at 1.1% in December 2025.
  • Across the 11 months ending August 2026, Palo Alto Networks rose from 4th to 3rd among cybersecurity vendors in New Zealand.
  • Across the 11 months ending August 2026, Sophos fell from 3rd to 4th among cybersecurity vendors in New Zealand.
  • Across the 11 months ending August 2026, Check Point held steady: its estimated Share of Search among cybersecurity vendors in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand cybersecurity vendors in August 2026?

  1. In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.

  2. In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.

  3. In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.

  4. In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.

  5. In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.

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