Brandwave

How popular isDEFEND?

In September 2026, people searched for DEFEND by name about 190 times in New Zealand, an 18.8% increase from the previous year. These searches made up 2% of all New Zealand cybersecurity vendor searches, placing DEFEND ninth out of ten vendors. When we asked both ChatGPT and Google AI Overviews about cybersecurity vendors, DEFEND appeared in two of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

DEFEND is the ninth most searched of 10 competitors and the second most recommended in AI answers.

  1. DatacomShare of searches 46.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. FortinetShare of searches 14.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CrowdStrikeShare of searches 11.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Check PointShare of searches 6.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. DEFENDShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DEFEND was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DEFEND is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CyberCX1st
  2. DEFEND2nd
  3. Datacom3rd
  4. Securecom4th
  5. Fortinet–
  6. CrowdStrike–
  7. Check Point–
  8. Sophos–
  9. Palo Alto Networks–
  10. Darktrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CyberCX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Securecom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DEFEND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Check Point1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrowdStrike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darktrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cybersecurity vendors

5 answers

  • Asked ChatGPT

    “Which cybersecurity vendor should I use in New Zealand?”

    1. 1CyberCX
    2. 2Datacom

  • Asked ChatGPT

    “What are the best cybersecurity vendors in New Zealand?”

    1. 1CyberCX
    2. 2DEFEND
    3. 3Datacom
    4. 4Securecom

  • Asked ChatGPT

    “What's the best cybersecurity vendor in New Zealand for protecting business systems?”

    1. 1DEFEND
    2. 2CyberCX
    3. 3Securecom

  • Searched Google, AI Overview

    “business cyber security”

    1. Searched Google, AI Overview

      “ransomware protection software”

      1. 1Check Point

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which cybersecurity vendors compete with DEFEND?

    DEFEND against cybersecurity vendors in New Zealand, by month

    Share of searches by month for Datacom, Fortinet, CrowdStrike, Check Point, CyberCX, Sophos, Palo Alto Networks, Securecom, DEFEND. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDatacomFortinetCrowdStrikeCheck PointCyberCXSophosPalo Alto NetworksSecurecomDEFENDDarktrace
    Oct 202544.7%16.3%11.2%6.1%7.3%4.4%2.5%4%1.6%1.9%
    Nov 202546.3%16.4%10.2%5.8%6.2%4.7%2.5%4.1%2.2%1.6%
    Dec 202545%14.4%8.4%14.9%4.9%4.5%2.5%2.6%1.4%1.5%
    Jan 202646.6%15.9%8.4%6.9%7.6%4.8%2.7%3.4%1.7%2.1%
    Feb 202647.7%14.3%10.5%7%6.4%4%3.1%3.5%1.7%1.6%
    Mar 202646%14%9.4%6.6%7.5%3.7%3.6%6.1%2%1.3%
    Apr 202648.2%12.4%9%7.2%7.9%4.7%3.9%3.5%1.9%1.2%
    May 202645%16%10.1%6.9%6%4.6%3.6%4%2.4%1.5%
    Jun 202643.2%19.4%9.6%7.5%5.8%4.3%3.1%3.8%1.9%1.4%
    Jul 202647.5%14.4%11.7%5.6%6.4%4.1%3.5%4.2%1.7%0.97%
    Aug 202646.5%14.5%10.6%7.2%5.1%4.5%4.2%4.1%2%1.3%
    Sep 202646.2%14.1%11.8%6.9%6.2%4.7%3.7%3.4%2%1.2%

    1. 1.Datacom

      46.2%

      Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

    2. 2.Fortinet

      14.1%

      Held 2nd. 1.3K estimated branded searches, -2.2% vs prior month. Share -0.4 points.

    3. 3.CrowdStrike

      11.8%

      Held 3rd. 1.1K estimated branded searches, +12% vs prior month. Share +1.2 points.

    4. 4.Check Point

      6.9%

      Held 4th. 660 estimated branded searches, -2.9% vs prior month. Share -0.3 points.

    5. 5.CyberCX

      6.2%

      Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +1.1 points.

    6. 6.Sophos

      4.7%

      Held 6th. 450 estimated branded searches, +4.7% vs prior month. Share +0.2 points.

    7. 7.Palo Alto Networks

      3.7%

      Held 7th. 350 estimated branded searches, -12.5% vs prior month. Share -0.6 points.

    8. 8.Securecom

      3.4%

      Held 8th. 320 estimated branded searches, -17.9% vs prior month. Share -0.8 points.

    9. 9.DEFEND

      2%

      Held 9th. 190 estimated branded searches, 0% vs prior month. Share 0 points.

    10. 10.Darktrace

      1.2%

      Held 10th. 110 estimated branded searches, -8.3% vs prior month. Share -0.1 points.

    Compare popularity between DEFEND and its closest rivals

    Every comparison with DEFEND

    9 comparisons

    How has branded search demand for DEFEND changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for DEFEND in New Zealand rose from 160 to 190.
    • Across the 12 months ending September 2026, DEFEND rose from 10th to 9th among cybersecurity vendors in New Zealand.

    How did search popularity change for New Zealand cybersecurity vendors in September 2026?

    6 changes

    1. In September 2026, CrowdStrike gained share of searches among cybersecurity vendors in New Zealand, from 10.6% to 11.8%.

    2. In September 2026, CyberCX gained share of searches among cybersecurity vendors in New Zealand, from 5.1% to 6.2%.

    3. In September 2026, Securecom lost share of searches among cybersecurity vendors in New Zealand, from 4.1% to 3.4%.

    4. In September 2026, Palo Alto Networks lost share of searches among cybersecurity vendors in New Zealand, from 4.2% to 3.7%.

    5. Estimated monthly branded searches for DEFEND in New Zealand rose 18.8% over 12 measured months, from 160 to 190 in September 2026.

    6. Estimated monthly branded searches for Check Point in New Zealand rose 10% over 12 measured months, from 600 to 660 in September 2026.

    How are DEFEND’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using DEFEND’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • defend cyber security
    • defend nz

    Do you work for DEFEND? To request corrections or removal please contact us via our support page and we will be happy to assist.

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