Datacom vs DEFEND:Which is more popular?
In September 2026, Datacom had more branded searches than DEFEND among cybersecurity vendors in New Zealand. Datacom had about 4,400 branded searches, while DEFEND had 190. Datacom made up 46.2% of all cybersecurity vendor searches we track, and DEFEND accounted for 2%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, Datacom and DEFEND each appeared in two of the five answers. DEFEND was mentioned before Datacom in two out of three answers.
Who do people search for more?
Datacom, about 23 searches for every 1 for DEFEND
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
DEFEND, named ahead of Datacom in 2 of 3 answers
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Top cybersecurity vendors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Datacom and DEFEND were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DEFEND was listed before Datacom in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CyberCX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Securecom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DEFEND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Check Point1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CrowdStrike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sophos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palo Alto Networks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Darktrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cybersecurity vendors
5 answers
Asked ChatGPT
“Which cybersecurity vendor should I use in New Zealand?”
Asked ChatGPT
“What are the best cybersecurity vendors in New Zealand?”
Asked ChatGPT
“What's the best cybersecurity vendor in New Zealand for protecting business systems?”
Searched Google, AI Overview
“business cyber security”
Searched Google, AI Overview
“ransomware protection software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Datacom or DEFEND more popular in search?
This chart shows how often people search Google for Datacom and DEFEND by name. Each line represents a brand's share of searches for all ten cybersecurity vendors we track, month by month, from searches in New Zealand.
Share of searches by month for Datacom, DEFEND. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datacom | Fortinet | CrowdStrike | Check Point | CyberCX | Sophos | Palo Alto Networks | Securecom | DEFEND | Darktrace |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 16.3% | 11.2% | 6.1% | 7.3% | 4.4% | 2.5% | 4% | 1.6% | 1.9% |
| Nov 2025 | 46.3% | 16.4% | 10.2% | 5.8% | 6.2% | 4.7% | 2.5% | 4.1% | 2.2% | 1.6% |
| Dec 2025 | 45% | 14.4% | 8.4% | 14.9% | 4.9% | 4.5% | 2.5% | 2.6% | 1.4% | 1.5% |
| Jan 2026 | 46.6% | 15.9% | 8.4% | 6.9% | 7.6% | 4.8% | 2.7% | 3.4% | 1.7% | 2.1% |
| Feb 2026 | 47.7% | 14.3% | 10.5% | 7% | 6.4% | 4% | 3.1% | 3.5% | 1.7% | 1.6% |
| Mar 2026 | 46% | 14% | 9.4% | 6.6% | 7.5% | 3.7% | 3.6% | 6.1% | 2% | 1.3% |
| Apr 2026 | 48.2% | 12.4% | 9% | 7.2% | 7.9% | 4.7% | 3.9% | 3.5% | 1.9% | 1.2% |
| May 2026 | 45% | 16% | 10.1% | 6.9% | 6% | 4.6% | 3.6% | 4% | 2.4% | 1.5% |
| Jun 2026 | 43.2% | 19.4% | 9.6% | 7.5% | 5.8% | 4.3% | 3.1% | 3.8% | 1.9% | 1.4% |
| Jul 2026 | 47.5% | 14.4% | 11.7% | 5.6% | 6.4% | 4.1% | 3.5% | 4.2% | 1.7% | 0.97% |
| Aug 2026 | 46.5% | 14.5% | 10.6% | 7.2% | 5.1% | 4.5% | 4.2% | 4.1% | 2% | 1.3% |
| Sep 2026 | 46.2% | 14.1% | 11.8% | 6.9% | 6.2% | 4.7% | 3.7% | 3.4% | 2% | 1.2% |
How has the Datacom and DEFEND comparison changed over the last 12 months?
3 findings
- Datacom was ahead of DEFEND in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datacom’s share of searches among cybersecurity vendors in New Zealand moved from 44.7% to 46.2%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, DEFEND’s share of searches among cybersecurity vendors in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 160 to 190.
How did search popularity change for New Zealand cybersecurity vendors in September 2026?
1 change
Estimated monthly branded searches for DEFEND in New Zealand rose 18.8% over 12 measured months, from 160 to 190 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Datacom’s and DEFEND’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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