Brandwave

CrowdStrike vs Fortinet:Which is more popular?

In September 2026, Fortinet had more branded searches than CrowdStrike among cybersecurity vendors in New Zealand. Fortinet had about 1,340 branded searches, while CrowdStrike had 1,120. Fortinet made up 14.1% of all cybersecurity vendor searches we track, and CrowdStrike accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, neither CrowdStrike nor Fortinet appeared in any of the five answers.

Among cybersecurity vendors in New Zealand in September 2026

Who do people search for more?

Fortinet, about 20% more searches than CrowdStrike

Fortinet 1.3K searchesCrowdStrike 1.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

CrowdStrike in 0 of 5Fortinet in 0 of 5

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither CrowdStrike nor Fortinet showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CyberCX1st
  2. DEFEND2nd
  3. Datacom3rd
  4. Securecom4th
  5. Fortinet–
  6. CrowdStrike–
  7. Check Point–
  8. Sophos–
  9. Palo Alto Networks–
  10. Darktrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CyberCX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Securecom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DEFEND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Check Point1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrowdStrike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darktrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cybersecurity vendors

5 answers

  • Asked ChatGPT

    “Which cybersecurity vendor should I use in New Zealand?”

    1. 1CyberCX
    2. 2Datacom

  • Asked ChatGPT

    “What are the best cybersecurity vendors in New Zealand?”

    1. 1CyberCX
    2. 2DEFEND
    3. 3Datacom
    4. 4Securecom

  • Asked ChatGPT

    “What's the best cybersecurity vendor in New Zealand for protecting business systems?”

    1. 1DEFEND
    2. 2CyberCX
    3. 3Securecom

  • Searched Google, AI Overview

    “business cyber security”

    1. Searched Google, AI Overview

      “ransomware protection software”

      1. 1Check Point

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is CrowdStrike or Fortinet more popular in search?

    This chart shows how often people search Google for CrowdStrike and Fortinet by name. Each line represents a brand's share of searches for all ten cybersecurity vendors we track, month by month, from searches in New Zealand.

    CrowdStrike and Fortinet among cybersecurity vendors in New Zealand, by month

    Share of searches by month for Fortinet, CrowdStrike. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDatacomFortinetCrowdStrikeCheck PointCyberCXSophosPalo Alto NetworksSecurecomDEFENDDarktrace
    Oct 202544.7%16.3%11.2%6.1%7.3%4.4%2.5%4%1.6%1.9%
    Nov 202546.3%16.4%10.2%5.8%6.2%4.7%2.5%4.1%2.2%1.6%
    Dec 202545%14.4%8.4%14.9%4.9%4.5%2.5%2.6%1.4%1.5%
    Jan 202646.6%15.9%8.4%6.9%7.6%4.8%2.7%3.4%1.7%2.1%
    Feb 202647.7%14.3%10.5%7%6.4%4%3.1%3.5%1.7%1.6%
    Mar 202646%14%9.4%6.6%7.5%3.7%3.6%6.1%2%1.3%
    Apr 202648.2%12.4%9%7.2%7.9%4.7%3.9%3.5%1.9%1.2%
    May 202645%16%10.1%6.9%6%4.6%3.6%4%2.4%1.5%
    Jun 202643.2%19.4%9.6%7.5%5.8%4.3%3.1%3.8%1.9%1.4%
    Jul 202647.5%14.4%11.7%5.6%6.4%4.1%3.5%4.2%1.7%0.97%
    Aug 202646.5%14.5%10.6%7.2%5.1%4.5%4.2%4.1%2%1.3%
    Sep 202646.2%14.1%11.8%6.9%6.2%4.7%3.7%3.4%2%1.2%

    How has the CrowdStrike and Fortinet comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand cybersecurity vendors in September 2026?

    2 changes

    1. In September 2026, CrowdStrike gained share of searches among cybersecurity vendors in New Zealand, from 10.6% to 11.8%.

    2. Estimated monthly branded searches for Fortinet in New Zealand fell 16.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are branded searches counted?

    15 search terms

    Brandwave collects information about searches that people make online using CrowdStrike’s and Fortinet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    CrowdStrike

    5 branded search terms

    • crowdstrike
    • crowdstrike endpoint protection
    • crowdstrike falcon
    • crowdstrike firewall
    • crowdstrike security

    Fortinet

    10 branded search terms

    • fortigate
    • fortigate 100f
    • fortigate 40f
    • fortigate 60e
    • fortigate 60f
    • fortigate firewall
    • fortinet
    • fortinet endpoint protection
    • fortinet firewall
    • fortinet security

    How the Brand Demand Index is measured

    Other head-to-heads among cybersecurity vendors

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