Brandwave

DEFEND vs Palo Alto Networks:Which is more popular?

In September 2026, Palo Alto Networks had more branded searches than DEFEND among cybersecurity vendors in New Zealand. Palo Alto Networks had about 350 branded searches, while DEFEND had 190. Palo Alto Networks made up 3.7% of all cybersecurity vendor searches we track, and DEFEND accounted for 2%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, DEFEND appeared in two of the five answers and Palo Alto Networks in none.

Among cybersecurity vendors in New Zealand in September 2026

Who do people search for more?

Palo Alto Networks, about 84% more searches than DEFEND

Palo Alto Networks 350 searchesDEFEND 190 searches

Who does AI mention more?

DEFEND, mentioned in 2 of 5 answers, Palo Alto Networks in 0

DEFEND in 2 of 5Palo Alto Networks in 0 of 5

Who does AI recommend more?

DEFEND, the only one of the two named

DEFEND first in 2Palo Alto Networks never named

Follow DEFEND vs Palo Alto Networks and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DEFEND was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palo Alto Networks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CyberCX1st
  2. DEFEND2nd
  3. Datacom3rd
  4. Securecom4th
  5. Fortinet–
  6. CrowdStrike–
  7. Check Point–
  8. Sophos–
  9. Palo Alto Networks–
  10. Darktrace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CyberCX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datacom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Securecom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DEFEND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Check Point1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrowdStrike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Darktrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cybersecurity vendors

5 answers

  • Asked ChatGPT

    “Which cybersecurity vendor should I use in New Zealand?”

    1. 1CyberCX
    2. 2Datacom

  • Asked ChatGPT

    “What are the best cybersecurity vendors in New Zealand?”

    1. 1CyberCX
    2. 2DEFEND
    3. 3Datacom
    4. 4Securecom

  • Asked ChatGPT

    “What's the best cybersecurity vendor in New Zealand for protecting business systems?”

    1. 1DEFEND
    2. 2CyberCX
    3. 3Securecom

  • Searched Google, AI Overview

    “business cyber security”

    1. Searched Google, AI Overview

      “ransomware protection software”

      1. 1Check Point

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is DEFEND or Palo Alto Networks more popular in search?

    This chart shows how often people search Google for DEFEND and Palo Alto Networks by name. Each line represents a brand's share of searches for all ten cybersecurity vendors we track, month by month, from searches in New Zealand.

    DEFEND and Palo Alto Networks among cybersecurity vendors in New Zealand, by month

    Share of searches by month for Palo Alto Networks, DEFEND. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDatacomFortinetCrowdStrikeCheck PointCyberCXSophosPalo Alto NetworksSecurecomDEFENDDarktrace
    Oct 202544.7%16.3%11.2%6.1%7.3%4.4%2.5%4%1.6%1.9%
    Nov 202546.3%16.4%10.2%5.8%6.2%4.7%2.5%4.1%2.2%1.6%
    Dec 202545%14.4%8.4%14.9%4.9%4.5%2.5%2.6%1.4%1.5%
    Jan 202646.6%15.9%8.4%6.9%7.6%4.8%2.7%3.4%1.7%2.1%
    Feb 202647.7%14.3%10.5%7%6.4%4%3.1%3.5%1.7%1.6%
    Mar 202646%14%9.4%6.6%7.5%3.7%3.6%6.1%2%1.3%
    Apr 202648.2%12.4%9%7.2%7.9%4.7%3.9%3.5%1.9%1.2%
    May 202645%16%10.1%6.9%6%4.6%3.6%4%2.4%1.5%
    Jun 202643.2%19.4%9.6%7.5%5.8%4.3%3.1%3.8%1.9%1.4%
    Jul 202647.5%14.4%11.7%5.6%6.4%4.1%3.5%4.2%1.7%0.97%
    Aug 202646.5%14.5%10.6%7.2%5.1%4.5%4.2%4.1%2%1.3%
    Sep 202646.2%14.1%11.8%6.9%6.2%4.7%3.7%3.4%2%1.2%

    How has the DEFEND and Palo Alto Networks comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand cybersecurity vendors in September 2026?

    2 changes

    1. In September 2026, Palo Alto Networks lost share of searches among cybersecurity vendors in New Zealand, from 4.2% to 3.7%.

    2. Estimated monthly branded searches for DEFEND in New Zealand rose 18.8% over 12 measured months, from 160 to 190 in September 2026.

    How are branded searches counted?

    8 search terms

    Brandwave collects information about searches that people make online using DEFEND’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    DEFEND

    2 branded search terms

    • defend cyber security
    • defend nz

    Palo Alto Networks

    6 branded search terms

    • palo alto networks
    • palo alto networks firewall
    • palo alto networks globalprotect
    • palo alto networks security
    • paloaltonetworks
    • paloaltonetworks firewall

    How the Brand Demand Index is measured

    Other head-to-heads among cybersecurity vendors

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free