Fortinet vs Sophos:Which is more popular by branded search in New Zealand?
In August 2026, Fortinet had more branded searches than Sophos among cybersecurity vendors in New Zealand. Fortinet was estimated to have 1.4K branded searches compared to Sophos’ 450, and held a 37.9% Share of Search versus Sophos’ 12.2%.
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Which is more popular in search, Fortinet or Sophos?
Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortinet, Sophos. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | CrowdStrike | Palo Alto Networks | Sophos | Darktrace | Check Point |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.2% | 7.8% | 11.6% | 5.2% | 2.1% |
| Nov 2025 | 44.8% | 28.3% | 7.7% | 12.9% | 4.4% | 1.9% |
| Dec 2025 | 45.1% | 26.1% | 8.6% | 14.2% | 4.9% | 1.1% |
| Jan 2026 | 44.8% | 24.2% | 9.3% | 13.5% | 6% | 2.1% |
| Feb 2026 | 41.1% | 30% | 10.2% | 11.4% | 4.8% | 2.4% |
| Mar 2026 | 42.3% | 28.1% | 11.9% | 11.4% | 4% | 2.2% |
| Apr 2026 | 37.6% | 27.4% | 14% | 14.3% | 4.1% | 2.5% |
| May 2026 | 42.7% | 26.9% | 11.9% | 12.7% | 4% | 1.8% |
| Jun 2026 | 49.8% | 24.6% | 9.3% | 11.2% | 3.4% | 1.7% |
| Jul 2026 | 39.8% | 32.3% | 11.6% | 11.6% | 2.9% | 1.7% |
| Aug 2026 | 37.9% | 27.9% | 16.3% | 12.2% | 3.5% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fortinet and Sophos comparison changed over the last 12 months?
3 findings
- Fortinet was ahead of Sophos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fortinet’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 44.2% to 37.9%, and its estimated monthly branded searches moved from 1.7K to 1.4K.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand moved from 11.6% to 12.2%, and its estimated monthly branded searches held steady at 450.
How did search popularity change for New Zealand cybersecurity vendors in August 2026?
2 changes
In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.
In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fortinet’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortinet
14 branded search terms
- fortigate
- fortigate 100f
- fortigate 40f
- fortigate 60e
- fortigate 60f
- fortigate firewall
- fortinet
- fortinet com
- fortinet endpoint protection
- fortinet firewall
- fortinet near me
- fortinet nz
- fortinet online
- fortinet security
Sophos
8 branded search terms
- sophos
- sophos central
- sophos com
- sophos firewall
- sophos near me
- sophos nz
- sophos online
- sophos security
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