How popular isSophos in search?
In August 2026, there were an estimated 450 branded searches for Sophos in New Zealand which held steady over the last 11 months. Sophos holds 12.2% estimated Share of Search among New Zealand cybersecurity vendors and is ranked 4th of 6 competitors for search popularity.
Fortinet37.9%
CrowdStrike27.9%
Palo Alto Networks16.3%
Sophos12.2%
Darktrace3.5%
Check Point2.2%
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Which cybersecurity vendors compete with Sophos?
Share of Search by month for Fortinet, CrowdStrike, Palo Alto Networks, Sophos, Darktrace, Check Point. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | CrowdStrike | Palo Alto Networks | Sophos | Darktrace | Check Point |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.2% | 7.8% | 11.6% | 5.2% | 2.1% |
| Nov 2025 | 44.8% | 28.3% | 7.7% | 12.9% | 4.4% | 1.9% |
| Dec 2025 | 45.1% | 26.1% | 8.6% | 14.2% | 4.9% | 1.1% |
| Jan 2026 | 44.8% | 24.2% | 9.3% | 13.5% | 6% | 2.1% |
| Feb 2026 | 41.1% | 30% | 10.2% | 11.4% | 4.8% | 2.4% |
| Mar 2026 | 42.3% | 28.1% | 11.9% | 11.4% | 4% | 2.2% |
| Apr 2026 | 37.6% | 27.4% | 14% | 14.3% | 4.1% | 2.5% |
| May 2026 | 42.7% | 26.9% | 11.9% | 12.7% | 4% | 1.8% |
| Jun 2026 | 49.8% | 24.6% | 9.3% | 11.2% | 3.4% | 1.7% |
| Jul 2026 | 39.8% | 32.3% | 11.6% | 11.6% | 2.9% | 1.7% |
| Aug 2026 | 37.9% | 27.9% | 16.3% | 12.2% | 3.5% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 1.4K | +2.2% | -1.9 points | |
| 2, held 2nd | 27.9% | 1K | -7.2% | -4.4 points | |
| 3, held 3rd | 16.3% | 600 | +50% | +4.6 points | |
| 4, held 4th | 12.2% | 450 | +12.5% | +0.6 points | |
| 5, held 5th | 3.5% | 130 | +30% | +0.6 points | |
| 6, held 6th | 2.2% | 80 | +33.3% | +0.4 points |
1.
Fortinet37.9%
held 1st · 1.4K estimated branded searches · +2.2% vs prior month · -1.9 points
27.9%
held 2nd · 1K estimated branded searches · -7.2% vs prior month · -4.4 points
16.3%
held 3rd · 600 estimated branded searches · +50% vs prior month · +4.6 points
4.
Sophos12.2%
held 4th · 450 estimated branded searches · +12.5% vs prior month · +0.6 points
3.5%
held 5th · 130 estimated branded searches · +30% vs prior month · +0.6 points
2.2%
held 6th · 80 estimated branded searches · +33.3% vs prior month · +0.4 points
Compare search popularity between Sophos and its closest rivals
How has branded search demand for Sophos changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sophos in New Zealand held steady at 450.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand increased from 11.6% to 12.2%.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.2% in June 2026.
- Across the 11 months ending August 2026, Sophos fell from 3rd to 4th among cybersecurity vendors in New Zealand.
How did search popularity change for New Zealand cybersecurity vendors in August 2026?
5 changes
In August 2026, Palo Alto Networks gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 16.3%.
In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.
In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.
In August 2026, Fortinet lost estimated Share of Search among cybersecurity vendors in New Zealand, from 39.8% to 37.9%.
How is Sophos measured?
Brandwave collects information about searches that people make online using Sophos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- sophos
- sophos central
- sophos com
- sophos firewall
- sophos near me
- sophos nz
- sophos online
- sophos security
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Is Sophos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.