Darktrace vs Sophos:Which is more popular by branded search in New Zealand?
In August 2026, Sophos had more branded searches than Darktrace among cybersecurity vendors in New Zealand. Sophos was estimated to have 450 branded searches compared to Darktrace’s 130, and held a 12.2% Share of Search versus Darktrace’s 3.5%.
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Which is more popular in search, Darktrace or Sophos?
Compare the cybersecurity vendors New Zealand organisations protect devices, networks and staff with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sophos, Darktrace. The figures are in the table below the chart.
View monthly share of search table
| Month | Fortinet | CrowdStrike | Palo Alto Networks | Sophos | Darktrace | Check Point |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.2% | 7.8% | 11.6% | 5.2% | 2.1% |
| Nov 2025 | 44.8% | 28.3% | 7.7% | 12.9% | 4.4% | 1.9% |
| Dec 2025 | 45.1% | 26.1% | 8.6% | 14.2% | 4.9% | 1.1% |
| Jan 2026 | 44.8% | 24.2% | 9.3% | 13.5% | 6% | 2.1% |
| Feb 2026 | 41.1% | 30% | 10.2% | 11.4% | 4.8% | 2.4% |
| Mar 2026 | 42.3% | 28.1% | 11.9% | 11.4% | 4% | 2.2% |
| Apr 2026 | 37.6% | 27.4% | 14% | 14.3% | 4.1% | 2.5% |
| May 2026 | 42.7% | 26.9% | 11.9% | 12.7% | 4% | 1.8% |
| Jun 2026 | 49.8% | 24.6% | 9.3% | 11.2% | 3.4% | 1.7% |
| Jul 2026 | 39.8% | 32.3% | 11.6% | 11.6% | 2.9% | 1.7% |
| Aug 2026 | 37.9% | 27.9% | 16.3% | 12.2% | 3.5% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Darktrace and Sophos comparison changed over the last 12 months?
3 findings
- Sophos was ahead of Darktrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 200 to 130.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among cybersecurity vendors in New Zealand moved from 11.6% to 12.2%, and its estimated monthly branded searches held steady at 450.
How did search popularity change for New Zealand cybersecurity vendors in August 2026?
2 changes
In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
In August 2026, Sophos gained estimated Share of Search among cybersecurity vendors in New Zealand, from 11.6% to 12.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Darktrace’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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