Brandwave

Acronis vs SentinelOne:Which is more popular?

In September 2026, SentinelOne had more branded searches than Acronis among endpoint protection brands in New Zealand. SentinelOne had about 260 branded searches, while Acronis had 230. SentinelOne made up 4.2% of all endpoint protection brand searches we track, and Acronis accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, SentinelOne appeared in three of the five answers and Acronis in one. SentinelOne was mentioned before Acronis in three out of four answers that named either.

Among endpoint protection brands in New Zealand in September 2026

Who do people search for more?

SentinelOne, about 13% more searches than Acronis

SentinelOne 260 searchesAcronis 230 searches

Who does AI mention more?

SentinelOne, mentioned in 3 of 5 answers, Acronis in 1

SentinelOne in 3 of 5Acronis in 1 of 5

Who does AI recommend more?

SentinelOne, named ahead of Acronis in 3 of 4 answers

SentinelOne first in 3Acronis first in 1

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Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Acronis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SentinelOne was listed before Acronis in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Acronis or SentinelOne more popular in search?

This chart shows how often people search Google for Acronis and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.

Acronis and SentinelOne among endpoint protection brands in New Zealand, by month

Share of searches by month for SentinelOne, Acronis. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

How has the Acronis and SentinelOne comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: SentinelOne took it in February 2026, Acronis took it in July 2026, SentinelOne took it in August 2026.
  • Across the 12 months ending September 2026, Acronis’ share of searches among endpoint protection brands in New Zealand moved from 5.7% to 3.7%, and its estimated monthly branded searches moved from 430 to 230.
  • Across the 12 months ending September 2026, SentinelOne’s share of searches among endpoint protection brands in New Zealand moved from 3.5% to 4.2%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for New Zealand endpoint protection brands in September 2026?

1 change

  1. In September 2026, Acronis gained share of searches among endpoint protection brands in New Zealand, from 2.6% to 3.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Acronis’ and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

2 branded search terms

  • acronis
  • acronis image true

SentinelOne

1 branded search term

  • sentinelone

How the Brand Demand Index is measured

Other head-to-heads among endpoint protection brands

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