Brandwave

Microsoft Defender for Endpoint vs SentinelOne:Which is more popular?

In September 2026, SentinelOne had more branded searches than Microsoft Defender for Endpoint among endpoint security platforms in New Zealand. SentinelOne had about 260 branded searches, while Microsoft Defender for Endpoint had 90. SentinelOne made up 4% of all endpoint security platform searches we track, and Microsoft Defender for Endpoint accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about endpoint security platforms, Microsoft Defender for Endpoint and SentinelOne each appeared in four of the five answers. SentinelOne was mentioned before Microsoft Defender for Endpoint in three out of five answers.

Among endpoint security platforms in New Zealand in September 2026

Who do people search for more?

SentinelOne, about 3 searches for every 1 for Microsoft Defender for Endpoint

SentinelOne 260 searchesMicrosoft Defender for Endpoint 90 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Microsoft Defender for Endpoint in 4 of 5SentinelOne in 4 of 5

Who does AI recommend more?

SentinelOne, named ahead of Microsoft Defender for Endpoint in 3 of 5 answers

SentinelOne first in 3Microsoft Defender for Endpoint first in 2

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Top endpoint security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Endpoint and SentinelOne were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SentinelOne was listed before Microsoft Defender for Endpoint in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. SentinelOne2nd
  3. Microsoft Defender for Business3rd
  4. Microsoft Defender for Endpoint4th
  5. Bitdefender5th
  6. Sophos Intercept X6th
  7. Sophos Endpoint7th
  8. ESET8th
  9. Malwarebytes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Defender for Endpoint or SentinelOne more popular in search?

This chart shows how often people search Google for Microsoft Defender for Endpoint and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.

Microsoft Defender for Endpoint and SentinelOne among endpoint security platforms in New Zealand, by month

Share of searches by month for SentinelOne, Microsoft Defender for Endpoint. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOneMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos EndpointSophos Intercept X
Oct 202538.7%28.6%13.7%13.4%3.3%1.4%0.38%0.13%0.26%
Nov 202536%30.9%13.5%13.1%3.7%1.7%0.43%0.14%0.57%
Dec 202546.8%26.9%9.9%11.4%3.2%1.1%0.31%0.15%0.31%
Jan 202644.8%30.1%9.1%10.8%3%1.3%0.43%0.14%0.29%
Feb 202641.5%27.9%13.6%10.8%3.7%1.4%0.57%0.14%0.29%
Mar 202641.1%28.9%12.6%10.9%3.8%1.6%0.82%0.12%0.23%
Apr 202646.7%27.3%10.5%10%3.5%1.2%0.53%0.13%0.13%
May 202645.9%27.6%11.7%9.3%3.2%1.1%0.86%0.12%0.25%
Jun 202648.4%26%11.2%9.1%3.1%1.4%0.48%0.12%0.12%
Jul 202649.6%25.5%12.9%7.6%2.6%1.1%0.37%0.12%0.12%
Aug 202648.2%26.4%12.8%6.9%3.4%1.5%0.53%0.13%0.13%
Sep 202642.7%26.8%16.6%7.8%4%1.4%0.46%0.15%0.15%

How has the Microsoft Defender for Endpoint and SentinelOne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint security platforms in September 2026?

2 changes

  1. In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%.

  2. Estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft Defender for Endpoint’s and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Defender for Endpoint

2 branded search terms

  • defender for endpoint
  • microsoft defender for endpoint

SentinelOne

1 branded search term

  • sentinelone

How the Brand Demand Index is measured

Other head-to-heads among endpoint security platforms

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