Endpoint security platforms in New Zealand:Which are most popular?
In September 2026, Malwarebytes was the most searched endpoint security platform in New Zealand, accounting for 42.7% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, CrowdStrike showed up in every answer. CrowdStrike was recommended most often, coming first in one out of five responses.
MalwarebytesShare of searches 42.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BitdefenderShare of searches 26.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
CrowdStrikeShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ESETShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
SentinelOneShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top endpoint security platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, CrowdStrike appeared every time. CrowdStrike was recommended most often, coming first in one out of five answers. SentinelOne was second, and Microsoft Defender for Business was third. Malwarebytes, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about endpoint security platforms
5 answers
Asked ChatGPT
“Which endpoint security platform should I use in New Zealand?”
Asked ChatGPT
“What are the best endpoint security platforms in New Zealand?”
Asked ChatGPT
“What's the best endpoint security platform in New Zealand for a small it team?”
Searched Google, AI Overview
“endpoint security platforms”
Searched Google, AI Overview
“best endpoint security”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which endpoint security platforms do people search for most?
This chart shows how often people search Google for each endpoint security platform by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Malwarebytes, Bitdefender, CrowdStrike, ESET, SentinelOne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Malwarebytes | Bitdefender | CrowdStrike | ESET | SentinelOne | Microsoft Defender for Endpoint | Microsoft Defender for Business | Sophos Endpoint | Sophos Intercept X |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 28.6% | 13.7% | 13.4% | 3.3% | 1.4% | 0.38% | 0.13% | 0.26% |
| Nov 2025 | 36% | 30.9% | 13.5% | 13.1% | 3.7% | 1.7% | 0.43% | 0.14% | 0.57% |
| Dec 2025 | 46.8% | 26.9% | 9.9% | 11.4% | 3.2% | 1.1% | 0.31% | 0.15% | 0.31% |
| Jan 2026 | 44.8% | 30.1% | 9.1% | 10.8% | 3% | 1.3% | 0.43% | 0.14% | 0.29% |
| Feb 2026 | 41.5% | 27.9% | 13.6% | 10.8% | 3.7% | 1.4% | 0.57% | 0.14% | 0.29% |
| Mar 2026 | 41.1% | 28.9% | 12.6% | 10.9% | 3.8% | 1.6% | 0.82% | 0.12% | 0.23% |
| Apr 2026 | 46.7% | 27.3% | 10.5% | 10% | 3.5% | 1.2% | 0.53% | 0.13% | 0.13% |
| May 2026 | 45.9% | 27.6% | 11.7% | 9.3% | 3.2% | 1.1% | 0.86% | 0.12% | 0.25% |
| Jun 2026 | 48.4% | 26% | 11.2% | 9.1% | 3.1% | 1.4% | 0.48% | 0.12% | 0.12% |
| Jul 2026 | 49.6% | 25.5% | 12.9% | 7.6% | 2.6% | 1.1% | 0.37% | 0.12% | 0.12% |
| Aug 2026 | 48.2% | 26.4% | 12.8% | 6.9% | 3.4% | 1.5% | 0.53% | 0.13% | 0.13% |
| Sep 2026 | 42.7% | 26.8% | 16.6% | 7.8% | 4% | 1.4% | 0.46% | 0.15% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 2.8K | -23.1% | -5.5 points | |
| 2, held 2nd | 26.8% | 1.8K | -11.6% | +0.5 points | |
| 3, held 3rd | 16.6% | 1.1K | +12.4% | +3.8 points | |
| 4, held 4th | 7.8% | 510 | -1.9% | +0.9 points | |
| 5, held 5th | 4% | 260 | 0% | +0.5 points | |
| 6, held 6th | 1.4% | 90 | -18.2% | -0.1 points | |
| 7, held 7th | 0.46% | 30 | -25% | -0.1 points | |
| 8, held 8th | 0.15% | 10 | 0% | 0 points | |
| 9, held 9th | 0.15% | 10 | 0% | 0 points |
42.7%
Held 1st. 2.8K estimated branded searches, -23.1% vs prior month. Share -5.5 points.
26.8%
Held 2nd. 1.8K estimated branded searches, -11.6% vs prior month. Share +0.5 points.
16.6%
Held 3rd. 1.1K estimated branded searches, +12.4% vs prior month. Share +3.8 points.
4.
ESET7.8%
Held 4th. 510 estimated branded searches, -1.9% vs prior month. Share +0.9 points.
4%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.5 points.
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
0.15%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among endpoint security platforms in New Zealand?
9 brands
In September 2026, Malwarebytes was the most searched among endpoint security platforms in New Zealand, with an estimated 2.8K branded searches, 42.7% of all searches for the nine we track. Bitdefender is in 2nd place, 15.9 percentage points behind at 26.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Malwarebytes | 38.7% → 42.7% | 49.6%Jul 2026 | 36%Nov 2025 | 1st |
| Bitdefender | 28.6% → 26.8% | 30.9%Nov 2025 | 25.5%Jul 2026 | 2nd |
| CrowdStrike | 13.7% → 16.6% | 16.6%Sep 2026 | 9.1%Jan 2026 | 3rd |
| ESET | 13.4% → 7.8% | 13.4%Oct 2025 | 6.9%Aug 2026 | 4th |
| SentinelOne | 3.3% → 4% | 4%Sep 2026 | 2.6%Jul 2026 | 5th |
| Microsoft Defender for Endpoint | 1.4% | 1.7%Nov 2025 | 1.1%Dec 2025 | 6th |
| Microsoft Defender for Business | 0.38% → 0.46% | 0.86%May 2026 | 0.31%Dec 2025 | 7th |
| Sophos Endpoint | 0.13% → 0.15% | 0.15%Dec 2025 | 0.12%Mar 2026 | 9th → 8th |
| Sophos Intercept X | 0.26% → 0.15% | 0.57%Nov 2025 | 0.12%Jun 2026 | 8th → 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint security platforms in New Zealand increased from 38.7% to 42.7%.
- Across the 12 months ending September 2026, Bitdefender’s share of searches among endpoint security platforms in New Zealand decreased from 28.6% to 26.8%.
- Across the 12 months ending September 2026, CrowdStrike’s share of searches among endpoint security platforms in New Zealand increased from 13.7% to 16.6%.
- Across the 12 months ending September 2026, ESET’s share of searches among endpoint security platforms in New Zealand decreased from 13.4% to 7.8%.
- Across the 12 months ending September 2026, SentinelOne’s share of searches among endpoint security platforms in New Zealand increased from 3.3% to 4%.
- Across the 12 months ending September 2026, Malwarebytes’ share of searches among endpoint security platforms in New Zealand peaked at 49.6% in July 2026 and was lowest at 36% in November 2025.
- Across the 12 months ending September 2026, Bitdefender’s share of searches among endpoint security platforms in New Zealand peaked at 30.9% in November 2025 and was lowest at 25.5% in July 2026.
- Across the 12 months ending September 2026, CrowdStrike’s share of searches among endpoint security platforms in New Zealand peaked at 16.6% in September 2026 and was lowest at 9.1% in January 2026.
- Across the 12 months ending September 2026, ESET’s share of searches among endpoint security platforms in New Zealand peaked at 13.4% in October 2025 and was lowest at 6.9% in August 2026.
- Across the 12 months ending September 2026, SentinelOne’s share of searches among endpoint security platforms in New Zealand peaked at 4% in September 2026 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Sophos Endpoint rose from 9th to 8th among endpoint security platforms in New Zealand.
- Across the 12 months ending September 2026, Sophos Intercept X fell from 8th to 9th among endpoint security platforms in New Zealand.
- Across the 12 months ending September 2026, Microsoft Defender for Endpoint and Microsoft Defender for Business held steady: their share of searches among endpoint security platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand endpoint security platforms in September 2026?
7 changes
In September 2026, CrowdStrike gained share of searches among endpoint security platforms in New Zealand, from 12.8% to 16.6%.
In September 2026, ESET gained share of searches among endpoint security platforms in New Zealand, from 6.9% to 7.8%.
In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%.
In September 2026, Malwarebytes lost share of searches among endpoint security platforms in New Zealand, from 48.2% to 42.7%.
Estimated monthly branded searches for Sophos Intercept X in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Bitdefender in New Zealand fell 21.4% over 12 measured months, from 2.2K to 1.8K in September 2026.
Estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
Compare popularity between leading brands
- Malwarebytes vs Bitdefender: compare popularity
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- Bitdefender vs SentinelOne: compare popularity
- CrowdStrike vs ESET: compare popularity
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- Compare any of these brands
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