Brandwave

Bitdefender vs CrowdStrike:Which is more popular?

In September 2026, Bitdefender had more branded searches than CrowdStrike among endpoint security platforms in New Zealand. Bitdefender had about 1,760 branded searches, while CrowdStrike had 1,090. Bitdefender made up 26.8% of all endpoint security platform searches we track, and CrowdStrike accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about endpoint security platforms, CrowdStrike appeared in all five answers and Bitdefender in three. CrowdStrike was mentioned before Bitdefender in every answer.

Among endpoint security platforms in New Zealand in September 2026

Who do people search for more?

Bitdefender, about 61% more searches than CrowdStrike

Bitdefender 1.8K searchesCrowdStrike 1.1K searches

Who does AI mention more?

CrowdStrike, mentioned in every answer we collected

CrowdStrike in 5 of 5Bitdefender in 3 of 5

Who does AI recommend more?

CrowdStrike, named ahead of Bitdefender in every answer

CrowdStrike first in 5Bitdefender never first

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Top endpoint security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CrowdStrike appeared in all five answers. Bitdefender was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CrowdStrike was listed before Bitdefender in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. SentinelOne2nd
  3. Microsoft Defender for Business3rd
  4. Microsoft Defender for Endpoint4th
  5. Bitdefender5th
  6. Sophos Intercept X6th
  7. Sophos Endpoint7th
  8. ESET8th
  9. Malwarebytes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bitdefender or CrowdStrike more popular in search?

This chart shows how often people search Google for Bitdefender and CrowdStrike by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.

Bitdefender and CrowdStrike among endpoint security platforms in New Zealand, by month

Share of searches by month for Bitdefender, CrowdStrike. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOneMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos EndpointSophos Intercept X
Oct 202538.7%28.6%13.7%13.4%3.3%1.4%0.38%0.13%0.26%
Nov 202536%30.9%13.5%13.1%3.7%1.7%0.43%0.14%0.57%
Dec 202546.8%26.9%9.9%11.4%3.2%1.1%0.31%0.15%0.31%
Jan 202644.8%30.1%9.1%10.8%3%1.3%0.43%0.14%0.29%
Feb 202641.5%27.9%13.6%10.8%3.7%1.4%0.57%0.14%0.29%
Mar 202641.1%28.9%12.6%10.9%3.8%1.6%0.82%0.12%0.23%
Apr 202646.7%27.3%10.5%10%3.5%1.2%0.53%0.13%0.13%
May 202645.9%27.6%11.7%9.3%3.2%1.1%0.86%0.12%0.25%
Jun 202648.4%26%11.2%9.1%3.1%1.4%0.48%0.12%0.12%
Jul 202649.6%25.5%12.9%7.6%2.6%1.1%0.37%0.12%0.12%
Aug 202648.2%26.4%12.8%6.9%3.4%1.5%0.53%0.13%0.13%
Sep 202642.7%26.8%16.6%7.8%4%1.4%0.46%0.15%0.15%

How has the Bitdefender and CrowdStrike comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint security platforms in September 2026?

2 changes

  1. In September 2026, CrowdStrike gained share of searches among endpoint security platforms in New Zealand, from 12.8% to 16.6%.

  2. Estimated monthly branded searches for Bitdefender in New Zealand fell 21.4% over 12 measured months, from 2.2K to 1.8K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bitdefender’s and CrowdStrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bitdefender

4 branded search terms

  • bitdefender
  • bitdefender av
  • bitdefender cen
  • bitdefender total sec

CrowdStrike

2 branded search terms

  • crowdstrike
  • crowdstrike falcon

How the Brand Demand Index is measured

Other head-to-heads among endpoint security platforms

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